CVS Ikuti Isiya Kukhudzanso Zithunzi Zomwe Amagulitsa Zokongola

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Drugstore behemoth CVS ikutenga gawo lalikulu pakukulitsa zowona za zithunzi zomwe zimagwiritsidwa ntchito kutsatsa kukongola kwawo. Kuyambira mu Epulo, kampaniyo ikudzipereka kutsata malangizo osagwiritsa ntchito Photoshop pazithunzi zawo zilizonse zokongola m'masitolo ndi patsamba lake, zotsatsa, maimelo, ndi maakaunti apawayilesi. M'malo mwake, zithunzi zonse zomwe zimakhala ndi ma CVS pazogulitsa zawo zosungira zimakhala ndi watermark "yokongola" kuwonetsa ndendende zithunzi zomwe sizingasinthidwe. (Yogwirizana: CVS Sigulitsanso Zinthu Zadzuwa Kuposa SPF 15)

"Monga mayi, mayi, komanso purezidenti wa bizinesi yomwe makasitomala ake makamaka ndi azimayi, ndikuzindikira kuti tili ndi udindo woganiza za mauthenga omwe timatumiza kwa makasitomala omwe timakumana nawo tsiku lililonse," atero a Helena Foulkes, Purezidenti wa CVS Pharmacy ndi Wachiwiri kwa Purezidenti wa CVS Health, m'mawu ake. "Kugwirizana pakati pa kufalitsa zithunzithunzi za thupi zopanda pake ndi zotsatira zoipa za thanzi, makamaka kwa atsikana ndi atsikana, zakhazikitsidwa."

Kuphatikiza apo, CVS sikuti ikungoyambitsa izi ndi malonda ake. (CV CV idalengezanso kuti yaleka kudzaza mankhwala ena opha ululu wa opioid.) Chizindikirochi chithandizanso makampani opanga kukongola, kuwalimbikitsa kuti apange zinthu zambiri zomwe sizingakhudzidwe kuti zitsimikizire kuti kanjira kokongola kamakhala malo oyimira kutsimikizika komanso kusiyanasiyana. Zithunzi zomwe sizikugwirizana ndi malangizo atsopano okongoletsa sizikhala ndi "kukongola," kuwonetsa kwa ogula kuti ajambulidwa mwanjira ina.

Kuyankhulana kwazithunzi za thupi ndi kujambulanso zithunzi sikutulutsa nkhani "zatsopano" -ndipo CVS siyoyambirira kuyesera kupanga zosiyana kutsogolo. Lingerie mtundu wa Aerie wakhala wolimbikitsa kwambiri kutsatsa kosakhudzidwa ndikutsogolera #AerieReal, gulu lotsatsa lomwe limawonetsa azimayi okongola monga momwe alili. Ma Model, otchuka, komanso olimbitsa thupi kuphatikiza Chrissy Teigen, Iskra Lawrence, Ashley Graham, Demi Lovato, ndi Anna Victoria (kungotchula ochepa) akhala akugwiritsa ntchito malo ochezera a pa Intaneti kugawana zithunzi zenizeni zawo, kufotokoza za kufunika kosatheka kwa kusamvana pakati pa anthu. Ochita kafukufuku awonanso ngati kuwonjezera chodzikanira pazotsatsa zomwe zajambulidwa kungalepheretse zovuta pazithunzi zathupi zomwe sitikudziwa Maonekedwe (zithunzi zolimbitsa thupi zikulephera tonsefe, ndipo tasintha momwe timalankhulira za matupi a amayi). Izi zonse ndi zina mwa zifukwa zomwe tidayambitsira kayendedwe ka #LoveMyShape.

Koma zinthu izi zimatenga nthawi. Ngakhale CVS siyomwe idayamba kugwedeza bwato lobwezeretsanso, kuti mtundu waukulu ukukulira kukankhira kusintha komwe kumafunikira kwambiri ndiye njira yolondola.

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