Nike Amapanga Mawu Amphamvu Okhudza Kufanana

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Nike ikulemekeza Black History Month ndi mawu amphamvu okhala ndi mawu amodzi osavuta: Kufanana. Chiphona chovala zamasewera chatulutsa kampeni yake yatsopano pa Mphotho ya Grammy Awards usiku watha. (Onani mndandanda wa Nike's Black History Month pano.)

Ndi zithunzi za LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, Megan Rapinoe ndi ena, malonda a Nike a 90-sekondi akuwonetsa kuti masewera alibe tsankho-mosasamala zaka, jenda, chipembedzo kapena mtundu.

Kumbuyo, Alicia Keys akuimba nyimbo ya Sam Cooke "A Change is Gonna Come," wolemba nkhaniyo atafunsa kuti: "Kodi iyi ndi mbiri ya dziko yomwe idalonjezedwa?"

"Pano, mkati mwa mizere iyi, pa khoti la konkire, chigamba ichi cha turf. Pano, mumatanthauzidwa ndi zochita zanu. Osati maonekedwe anu kapena zikhulupiriro, "akupitiriza. "Kufanana kusakhale ndi malire. Ma bond omwe tikupeza pano adutse mizere iyi. Mwayi usakhale watsankho."

"Mpira uyenera kuphukira chimodzimodzi kwa aliyense. Ntchito iyenera kupitilira utoto. Ngati tingakhale ofanana pano, titha kukhala ofanana kulikonse."

Nike pakali pano amalimbikitsa achinyamata a "Equality" patsamba lawo. Ndipo malinga ndi Adweek, akukonzekera kupereka $ 5 miliyoni ku "mabungwe ambiri omwe amapititsa patsogolo kufanana pakati pa anthu aku US, kuphatikiza Mentor ndi PeacePlayers." Malonda awo opatsa mphamvu akuyenera kuwonetsedwanso pa NBA's All-Star Game kumapeto kwa sabata ino, koma pakadali pano, mutha kuwonera pansipa.

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