Peloton Ikupitiliza Njira Yake Yotsutsana Ndi Tsankho Kudzera Pampikisano wa 'Pamodzi Kutanthauza Tonsefe'

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Kuyang'ana kamera kuchokera pampando wa njinga yake, mlangizi wa Peloton Tunde Oyeneyin adapereka mawu okhumudwitsawa kuti atsegule mphindi 30 Lankhulani kukwera pa June 30, 2020: "Timadziteteza kuti tisadziwe zowawa za ena chifukwa ndizopweteka komanso zosasangalatsa. Kuti tidzuke, kuti tidzuke, tiyenera kukhala ofunitsitsa kudalira."

Pakati pa gulu lapanikizika komanso lotopetsa - lotulutsidwa patangopita nthawi yochepa kuphedwa kwa a George Floyd - Oyeneyin mu Meyi 2020 adapempha okwera kuti athane ndi zovuta zawo ndikuyendetsa zosintha popirira mavuto. Inali nthawi imeneyi pomwe Peloton adayimiliranso kudzipereka kukhala bungwe lodana ndi tsankho, poyambitsa zaka zinayi, Peloton Pledge yazaka zinayi, $100 miliyoni. Ndi izi, Peloton adalongosola zolinga zake zolimbana ndi kupanda chilungamo kwa mafuko ndi kusalingana, kuphatikiza mwayi wophunzira zotsutsana ndi kusankhana mitundu kwa ogwira ntchito, kuyika ndalama pamapulogalamu achitukuko kwa mamembala amagulu ola limodzi, ndikuyika ndalama m'mabungwe osapindula kuti athandizire polimbana ndi tsankho. Tsopano, patangodutsa chaka chimodzi, kampaniyo ikupitirizabe kuyesetsa kwake ndikukweza kudzipereka kwake pazimenezi.

Ndi kukhazikitsidwa kwaposachedwa kwa kampeni ya Peloton "Together Means All Us Us", chizindikirocho chikuwonetsa pazomwe idakhazikitsa kudzera pa Peloton Pledge. Tsamba la Peloton latsopano lolonjezedwa (lichezerani pa pledge.onepeloton.com) silimangofotokoza momwe mtunduwo wapitira polimbana ndi tsankho mpaka pano koma umapereka zosintha zapagulu za momwe Peloton akupitirizira kuthandizira pacholinga chokulitsa tsankho m'kati. kampaniyo komanso gulu lonse. "Kampeni yathu ya 'Pamodzi Tonsefe' ​​itilola kuti tizidziyankhira tokha ndikuyitanira mamembala athu paulendowu," akufotokoza a Dara Treseder, a SVP a Peloton komanso wamkulu wazamalonda padziko lonse lapansi.

Kuphatikiza pamakalasi angapo, (Oyeneyin's Lankhulani okwera amayenera kutsagana ndi 10 Pumirani Mkati magawo oyimira pakati ndi yoga kuchokera kwa mphunzitsi wa Peloton yoga Chelsea Jackson Roberts, Ph. D.), kampaniyo tsopano ikupereka anthu omwe sanatumizidwe, ola limodzi ndi ola limodzi la ola la $ 19 pa ola, $ 3 kuposa mitengo yapitayi. Ngakhale malipirowo sangakhale otanthauza zambiri kwa wogula, zikuwonetsa kuyesetsa kwa chizindikirocho kuti athe kulipira malipiro. Kuphatikiza apo, Peloton yakhazikitsanso mgwirizano pakati pawo ndi mabungwe padziko lonse lapansi kuti athe kupeza mwayi wathanzi m'malo omwe alibe anthu. Mabungwewa akuphatikizapo Center for Antiracist Research ku Boston University, GirlTrek, Local Initiatives Support Corporation, The Steve Fund, International Psychosocial Organisation ku Germany, UK's Sporting Equals, ndi Taibu Community Health Center yaku Canada. Kampaniyo idapanganso mwayi wakukula, womwe umaphatikizapo Maulendo Ophunzirira Antiracism pachaka, magawo omvera, ndi zokambirana za DEI. (Zokhudzana: Osambira a Team USA Akutsogolera Kulimbitsa Thupi, Q & As, ndi Zambiri Kuti Apindule Ndi Moyo Wakuthupi)

"Unali mwayi waukulu kutenga nawo gawo mu Peloton Pledge," Oyeneyin akuuza Maonekedwe"Ndikugwira ntchito ndi mnzanga, Chelsea, ndi opanga mapulogalamu athu kuti timange Pumirani, Lankhulani mndandanda wanditsutsa ndipo umafuna kuti ndikule ndikusintha ngati mtsogoleri. Pamodzi, tatha kupanga malo oti gulu lathu lakuda lizimva osati kungowoneka kapena kumva komanso kukondedwa ndi kuthandizidwa. "

Roberts akufotokoza zakukonzekera kwa Pumirani, Lankhulani "Ndinakhazikitsidwa [kutanthauza kuti Roberts adamupanga kukhala mphunzitsi papulatifomu] tsiku lotsatira tsoka la George Floyd, m'miyezi yoyambilira ya mliri, ndipo sindidzatero. athe kusiyanitsa izi, "akuuza Maonekedwe. "Chimene chinalowa mmenemo chinali kumverera kwa, 'sindingayerekeze bwanji.' Apa tidali, tili ndi mwayi wolumikizana munthawi yovutitsa kudzera zokumana nazo zathupi pamphasa ndi njinga.Ndili wotsimikiza kuti zisankho zanga, machitidwe anga, ndi njira zonse zomwe ndidayenda kale Pumirani, Lankhulani anali oti andikonzekere kugawana mic ndi mlongo wanga-mzanga komanso mnzake, Tunde. Izi ndi zomwe dera lathu limafunikira - zomwe timafunikira. "

"Za ine, Pumirani, Lankhulani inali chidebe choti tizisamalira, kukhala achidwi, kukhala yaiwisi, komanso kuchita chifundo ndi kumvetsetsa, "akutero a Roberts." Zinali zofunikira kuti tikumbukire anthu ammudzi komanso maziko a chifukwa chomwe tidasankhira kukhala aphunzitsi poyamba. Kwa ine, chifukwa changa nthawi zonse ndakhala ndikulima mderalo kudzera pazomwe ndakumana nazo. "

Pakukwera kwake, Oyeneyin adatsimikiza kuti amagawana mawu kuchokera kwa anthu akuda osiyanasiyana, kuchokera kwa atsogoleri achitetezo ku ogwira ntchito anzawo ku Peloton. "Mndandandawu wapemphanso omwe tithandizana nawo komanso omwe adzatithandizane nawo mtsogolo kuti adzamve nkhani zathu komanso zokumana nazo ngati anthu akuda ndipo apereka mwayi wowonera dziko lapansi kudzera mu njira ina, kukonda kukhala njira yodziwikiratu ya kalasi ya a duo," akutero. Oyeneyin adatumikiranso monga woyang'anira pambali pa Treseder, panthawi yamagulu a Social Impact mu Meyi. Gululi linanena mosapita m'mbali za mmene kukhala ndi thanzi labwino, thanzi labwino, ndi anthu ammudzi zingathandizire kupititsa patsogolo kudana ndi tsankho. "Gululi lidalimbikitsa kulumikizana kwa mamembala komanso, malo opangira zidziwitso ndi zothandizira kwa omwe akufuna thandizo paulendo wawo wokhala odana ndi tsankho," akutero Oyeneyin.

M'chaka kuyambira Pumirani, Lankhulani woyamba, a Roberts ati awona kusintha kwakukulu kukuchitika - aliyense payekhapayekha komanso mogwirizana. "Kubwerera chaka chotsatira ndidamvanso ngati wosiyana komanso wodziwika," akutero, poganizira zamakalasi ake aposachedwa osinkhasinkha komanso a yoga omwe adachitika kumapeto kwa Julayi. "Kubwererako kunali chikumbutso chakuti takhala tikuyenda kutali kwambiri kuyambira pachiyambi Pumirani, Lankhulani, komabe, padakali ntchito yoti ichitike. Zinamvekera mosiyana poti ine ndi Tunde takhala ndi nthawi yokhazikitsa ndi kusamalira mawu athu, ndi momwe timapangira mwanjira yolumikizana yomwe siyopatula ufulu. Wakhala (ndikupitilizabe kukhala) ulendo wokongola wokula ndi mamembala athu. Tikuphunziranso; komabe, tsiku lomwe tidati 'inde' ndikuyika pachiwopsezo linali tsiku lomwe ndimadziwa kuti kuphunzitsa sikudzakhalanso chimodzimodzi. Ngakhale pali kuphunzitsa kosiyanasiyana ndipo mumalandira zosiyana ndi ife tonse, ndife ogwirizana pakudzipereka kwathu kwa zamoyo zonse kukhala achimwemwe, athanzi, komanso omasuka. Izi zidasinthiratu momwe ndimadzionetsera ngati mphunzitsi. Izi zandikumbutsa kufunikira kwakuti ndipumire nthawi zonse ndikulankhula. "

Oyeneyin, yemwe adalumikizana ndi Peloton ku 2019, akuwonjezera kuti adakopeka ndi chizindikirocho chifukwa "adawona momwe zidakhudzira kudzipereka kwa mamembala odzipereka mdziko lonseli." "Chiyembekezo changa panthawiyo chinali kuwona chizindikirocho chikuyankhula ndi anthu ambiri mdera la BIPOC kudzera pakutsatsa, nyimbo, zotsatsa, komanso kupezeka. Ndizodabwitsa kuwona ntchito yomwe yakwaniritsidwa chaka chatha. Kunena kuti ndine wonyadira kugwirira ntchito kampaniyi kungakhale kunyoza kwakukulu, "akutero.

Roberts akuti kugwira ntchito ku Peloton kwamupatsa mwayi wobwerera ku mizu yake monga mphunzitsi ndi Ph.D., yemwe amayang'ana kwambiri maphunziro a chikhalidwe chokhudzana ndi kupanda chilungamo ndi kumasulidwa kwa anthu onse. "Ndinasankha kuyamba ulendo wanga wa Peloton chifukwa cha zomwe kampaniyo inali kuchita kale," akutero. "Ndinalimbikitsidwa ndi kusiyanasiyana kwa gulu la aphunzitsi ndi mamembala. Ndinachita chidwi ndi chikhalidwe chomwe chimaika anthu patsogolo."

"'Pamodzi Timapita Kutali' wakhala mawu a Peloton kuyambira tsiku loyamba, ndipo si uthenga womwe timautenga mopepuka," akuwonjezera Treseder. "Titaganizira za momwe tingagawire zomwe tidachita kuti tikhale kampani yodana ndi tsankho, tidafuna kukhazikika pachikhulupilirochi ndikubwerezanso kudera lathu kuti tonsefe sitingapambane ngati ena mwa ife akusungidwa m'mbuyo."

Pamene kampaniyo ikupita patsogolo ndi kampeni yake ya "Together Means All of Us", Oyeneyin akuti akuyang'ana zam'tsogolo ndikuwona mwayi wopitilira kukula, kumvetsetsa, ndi chifundo. "Ndikukhulupirira kuti kukhalapo kwathu monga anthu sikuti kumangokondana kokha koma ndikuti tizithandizana," akutero. "Tikatha kutumikirana wina ndi mnzake kudzera mu chikondi, timatha kukhala ndi cholinga. Ndikuganiza kuti moyo wokhala ndi moyo wokhala moyo wokhala ndi cholinga, cholinga, komanso cholinga chachikulu. Peloton Pledge imatipatsa kuthekera Kukhala wothandiza mdera lathu, mamembala athu, komanso kwa wina ndi mnzake Chikhulupiriro changa nchakuti pamene mbiri idzawululidwa, iwonetsa kuti zomwe timachita pakulonjeza kwa zaka zinayi ndizomwe zimalimbikitsa atsogoleri ndi atsogoleri padziko lonse lapansi. "

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