Mzimayiyu Ali Pa Ntchito Yopanga Kapu Ya Msambo Ngakhale Kuyenda Kwambiri Kwambiri

Zamkati

• Onaninso za

Kuyambira ali mwana, Gayneté Jones adakhala ndi mzimu wochita bizinesi. Badass wobadwira ku Bermuda (nenani kuti kasanu mwachangu!) "Amakhala akuyang'ana njira zopangitsira miyoyo ya anthu kukhala yosavuta," akutero - ndipo akupitilizabe kuchita zomwezo lero.

Monga woyambitsa ndi CEO wa Best, Periodt., Jones ali pa ntchito yokonza msambo pang'ono, bwino, zosokoneza komanso makapu azisamba kwambiri. Koma sanayambe kupereka zinthu zokhazikika pa nthawi yomweyo. M'malo mwake, adalemba koyamba buku logulitsidwa kwambiri (Khadi Labwino), adayambitsa kampani yake yoyamba, adapanga mtundu wake pa Instagram (pomwe ali ndi otsatira 20.5k ozizira), ndipo adayambitsa podcast, kungotchulapo zochepa mwazinthu zambiri zomwe amachita. Ndipo ngakhale onse ali osangalatsa kwambiri, inali podcast yake - Ufulu Kupha - zomwe zidakhala ngati njira yopangira zolengedwa zake zaposachedwa.

"Ndimafunsa a Ranay Orton, mwiniwake wa Glow ndi Daye, pa podcast yanga yemwe [adapanga bizinesi yonse] pazopangira - ma boneti atsitsi. Izi zidadzetsa china mwa ine. Ndimaganiza kuti ndibwino kupanga chinthu chomwe chimathetsa vuto lenileni. Panthawiyo, [komabe], sindimadziwa kuti izi zikhala bwanji kapena zikuwoneka bwanji, "akutero a Jones. Koma, monga tsogolo likadakhala nalo, masabata angapo pambuyo pake a Jones adadziwitsidwa kwa wopanga zinthu (ndizomwe zimamveka ngati: munthu amene amapanga zinthu zogulitsa). "Nditatha kuyankhula naye, ndinali ndi moto mkati mwanga. Ndinkafunanso kuti ndipange kena kake," akuwonjezera.

Jones anagona usiku umenewo, ndipo pamene anadzuka m’maŵa wotsatira, kuzungulira kwake kunali kutayamba. Pamene adafikira kapu yake ya msambo, adapeza lingaliro lake.

Wogwiritsa ntchito makapu azisamba kwa nthawi yayitali, a Jones adadziwa panayenera kukhala njira yopititsira patsogolo mankhwalawa - ankafuna kuti azigwira ntchito bwino ndi matupi a msambo, kukhala abwino kwa chilengedwe, komanso kukhala kosavuta pazachuma. Iye anati: “Sindinkakhutira ndi makapu amene ndinkagwiritsa ntchito. "Adatulutsa ndipo analibe mphamvu zokwanira [zoyendera zanga], chifukwa chake ndimayenera kuvala padi nthawi zonse. Kenako, zidadina: Ndikufunika ndikupanga chinthu chabwino chotenga msambo chomwe chimathetsa mavutowa," akutero. (Zokhudzana: Mafunso Onse Amene Muli nawo Okhudza Momwe Mungagwiritsire Ntchito Msambo)

Kukhala ndi mayendedwe ambiri ndi vuto kwa a Jones, monganso azimayi ambiri akuda. "Osamba akuda, pafupifupi, amakhala ndi nthawi zolemetsa ndipo amakhala ndi chiberekero cha fibroids," akufotokoza. Uterine fibroids ndi zotupa zopanda khansa zomwe zimakula mkati mwa minofu ya chiberekero yomwe imatha kubweretsa nthawi yolemetsa, yopweteka. Kafukufuku amene anafufuza amayi 274 a ku America a zaka zapakati pa 18-60 anapeza kuti chiŵerengero cha amayi omwe amataya magazi kwambiri posamba chinali choposa chiwerengero cha anthu 10 pa 100 alionse amene amadwala m’dziko lonselo. Kafukufukuyu anapeza kuti azimayi 38 pa 100 alionse akuti amapita kwa dokotala kukataya magazi kwambiri msambo, 30% anali ndi ma fibroids, ndipo 32% adanenanso zakusowa ntchito kapena kusukulu chifukwa chakumapeto kwawo. Ngakhale ma fibroids ndiofala - amakhudza amayi 40 mpaka 80% azaka zoberekera, malinga ndi Cleveland Clinic - amakhudza kwambiri azimayi aku Africa aku America. M'malo mwake, kafukufuku akuwonetsa kuti azimayi akuda ali pachiwopsezo chowirikiza kawiri kapena katatu ndi fibroids kuposa anzawo oyera. (Zogwirizana: Chifukwa Chiyani Zimakhala Zovuta Kwambiri Kuti Akazi Akuda Adziwe Ndi Endometriosis?)

Zachidziwikire, sakanatha kuyimitsa nthawi yovutitsa yomwe ikuvutitsa anthu onga iye, koma iye akhoza Pangani chinthu chomwe chingawathandize kuthana ndi zovuta zawo kuti asakhale pamphepete mwa moyo wawo mwezi uliwonse. "Ndikufuna kupatsa Best, Periodt. Ogwiritsa ntchito maubwino ambiri ndi makapu athu kuposa [ndi] makapu omwe ndimayesera kale. Ndikufunanso kuti ithetse mavuto omwe ndinali nawo ndimakapu osamba, kuphatikiza kukula kwa makapu akulu."

Pokhala ndi lingaliro lomwe likufalikira mumtima mwake, a Jones adayamba kugwira ntchito yopanga lingalirolo - kungoti mliri wapadziko lonse lapansi uwononge zonse. Ngakhale adafuna kuyenda mwachangu, zomvekera, zidadzetsa kuchedwa. Cholinga chake choyambirira chinali kupanga malonda mu Marichi 2020. Zowona? "Tinamaliza [chakumapeto] kwa Okutobala, koyambirira kwa Novembala."

Pamapeto pake, mliriwo udali wasiliva: kuchedwaku kudapatsa Jones nthawi yowonjezera kuti apange chikho cha msambo chomwe chimagwirizana ndendende ndi masomphenya ake. Jones anakhala miyezi yambiri akufufuza, kujambula, ndi kuyesa mitundu yosiyanasiyana mpaka iye (pamodzi ndi katswiri wake wa chikho cha msambo) anafika kwa ogula omwe amawatcha "kusintha moyo."

"Malingaliro ndi mapangidwe ambiri adayamba kupanga izi," akufotokoza. Poyerekeza ndi ena ambiri pamsika, makapu a a Jones amakhala ndi maziko apadera, okhazikika komanso tsinde lomwe limapangitsa kuyika ndikuchotsa kopanda tanthauzo (ngakhale kwa newbies). Amapangidwanso ndi silicone yapamwamba kwambiri yazachipatala - yomwe "imapereka mwayi kwa makasitomala athu," akutero - komanso opanda latex, utoto, ndi mapulasitiki. "Makapu athu ndiopangidwa ku USA, osakhala ndi poizoni, wosadyeratu zanyama zilizonse, ogwiritsidwanso ntchito, wotsika mtengo, olembetsedwa ku FDA, komanso ob-gyn ovomerezeka," akutero a Jones. Ndipo adakwaniritsa cholinga chake chopanga makapu azisamba abwino kuti azitha kuthamanga kwambiri. "Kukula kwathu kumakhala 29 ml ndipo kukula kwathu kumagwira 40 ml," akutero. "Makapu awiri ochokera kumakampani ena amakhala pakati pa 25-30 ml."

Kusiyananso kwina komwe kumapita kutali? Zabwino kwambiri, Periodt. makapu amabwera ndi chikwama chonyamulira silikoni - "chomwe chili chosavuta komanso chowoneka bwino kuti mutha kukhala nacho m'bafa lanu," akutero Jones. Ngakhale makapu ena ambiri amabwera ndi thumba lazingwe kuti "ateteze" malonda, Best, Periodt. Silicone ndiyosavuta kuyeretsa, kuyimitsanso bwino nsalu, ndikuwonetsetsa kuti chikho chimakhala choyera komanso chotetezedwa, ndikuti, ikuyenda mozungulira thumba lanu masiku omwe Flo adafika.

Pa Januware 11, 2021 - patangodutsa chaka chimodzi Jones atayamba - Best, Periodt. anapezerapo. M'mwezi woyamba, chizindikirocho chidakhazikika pamashelufu m'masitolo 15 ku Bermuda ndikugulitsa makapu pafupifupi 1,000 akusamba. (Ndipo ngati mumakhala nthawi mukuwonera Shark Tank, mukudziwa kuti manambalawa ndi okwanira kupangitsa Daymond John kugwa.)

"A 5 peresenti yokha ya omwe amamwa msambo amagwiritsira ntchito kapu kwa nthawi. Ndikufuna kutsimikizira kuti ndi mankhwala omwe amafunidwa kwambiri," akutero Jones. Ndipo wayamba bwino kwambiri - ogwiritsa ntchito asiya ndemanga zambiri za kufewa komanso kusalala kwa chinthucho, ambiri akulonjeza kuti tsopano agwiritsa ntchito Best, Periodt. chikho, "sabwerera mmbuyo."

Kuphatikiza pakukwaniritsa maloto a Jones opangitsa moyo wa anthu kukhala wosavuta kudzera mu kapu yokwezeka yamsambo, Best, Periodt. imaperekedwanso pakuphunzitsa makasitomala, komanso kudziwitsa anthu ndikuphwanya malingaliro omwe timakhala nawo munthawi komanso zinthu. Sikuti chizindikirochi chimangopereka kabuku kokwanira momwe angagwiritsire ntchito makapu, koma a Jones akuganiziranso njira zophunzitsira makasitomala zambiri zamatupi ndi mayendedwe awo kuti pamapeto pake azikhala ndi nthawi yosangalatsa.

Pachidziwitso chimenecho, kuphatikizidwa kwathunthu ndichinthu chofunikira kwambiri. "Tikuonetsetsa kuti malonda athu satenga nawo mbali pakati pa amuna ndi akazi chifukwa sitizindikira kuti aliyense amene amatuluka magazi amadziwika ngati mkazi," akutero. "Sitigwiritsa ntchito [mawu] 'akazi' kapena 'atsikana,' timati 'otulutsa magazi, kusamba, kapena anthu."

Kubwezera kulinso gawo lalikulu la ntchito yayikuluyi. "Timabweza dola imodzi kuchokera kugula chilichonse cha chikho. Dola imodzi imapita ku bungwe lachifundo lomwe limathandiza kuthana ndi kugulitsa ana," akutero. Makasitomala omwe adagula chikho chaka chonse adzavotera thandizo limodzi - mwa asanu omwe Jones adafufuza mozama ndikuwunika - omwe adzalandira chopereka chapachaka. Zabwino kwambiri, Periodt. Ogula amakhalanso ndi mwayi wopereka chikho ku malo azinthu zomwe zimathandiza kuchepetsa umphawi wapa nthawi yogula patsamba lawebusayiti. Kampaniyo ikufuna kuchita gawo lake kuti izi zitheke zonse anthu amasamalidwa bwino pankhani ya kusamba. (Zokhudzana: Chifukwa Chimene Mukuyenera Kusamala za Umphawi ndi Kusalidwa Kwanthawi yayitali)

Ngakhale sichinali chiyambi cha Jones (bwenzi ali ndi zambiri zamabizinesi), ndi ya Best, Periodt. - ndipo ikukula mwachangu kwambiri, ndikupanga chizindikiro chake pamsika wosamba.

Onaninso za