Lululemon Anakhala Zaka Ziwiri Kupanga Bra Sports Yabwino

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Ma bras a masewera siwo amangokhalako nthawi zonse. Zowonadi, amabwera mumitundu yowoneka bwino ya mbewu zomwe timakonda kuziwona. Koma zikafika kwenikweni kuvala oyamwa? Amatha kukhala chilichonse kuyambira osakwanira komanso osakhala omasuka mpaka opweteka kwambiri. (Mukudziwa kuti zingwe-zokumba-paphewa panu, simungathe kudikira-kuti musinthe mtundu wa zowawa?)

Siyani Lululemon kuti athetse vutoli. Masiku ano, kampani yovala zamasewera apamwamba yatulutsa bra yawo yatsopano kwambiri yamasewera, Enlite Bra, yomwe ili ndi mawonekedwe owoneka bwino, osasokonekera komanso makapu omangika omwe amafewetsa kuphulika kwa mabere anu. Amapangidwa ndi nsalu yatsopano ya Lululemon yotchedwa Ultralu, yomwe imangomveka bwino komanso ndiyopepuka, yopumira, komanso yofewa pakhungu lanu. Ndipo ili ndi zingwe zokhuthala kwambiri (werengani: palibenso zowawa pamapewa kukumba).

Zaka ziwiri pakupanga, Enlite Bra ikufuna kuphatikiza magwiridwe antchito ndi chitonthozo. Lululemon adayamba pofufuza momwe amayi amafunira bra yawo mverani pamene amatuluka thukuta. Malingaliro ochokera kwa azimayi a 1,000 + adawulula kuti lingaliro lamomwe mayendedwe amakhudzira kuthandizira linali lofunikira pakupanga chinthu chachikulu-chidziwitso chomwe chidatsogolera gululi kuti liphunzire-mabanso athu ena.

"Tidayang'ana momwe thupi limasunthira komanso mawonekedwe ake kuti timvetsetse momwe tingapangire chinthu chomwe chimatsata zosowa za alendo panthawi yolimbitsa thupi kwambiri," wopanga mapulani a Laura Dixon adalongosola.

Ndipo pamene ambiri masewera kamisolo pa msika imangoganizira mmwamba-ndi-pansi kayendedwe ka mawere, kudzera kuyezetsa (ndi akazi enieni!) pa Whitespace-Lululemon a mkulu-chatekinoloje kafukufuku ndi kapangidwe labu mu Vancouver-engineers anayamba "yonse. kumvetsetsa kwamomwe mawere amayendera mbali zonse, osati kungokweza ndi kutsika. " Chotsatira? Bra yomwe imathandizira ndikuwongolera kuyenda, kukuthandizani kuti muzitha kumva bwino pakulimbitsa thupi kwanu.

Wokonda kuwona zomwe hype yonse ili pafupi? Makulidwe ake ndi osiyana pang'ono kuposa masiku onse (chifukwa, mukudziwa, adapangidwa kuti akwaniritse ngati palibe bra ina kunja uko!). Koma Lululemon ali ndi kalozera imathandiza pa malo awo kupeza kukula wangwiro kwa mkazi aliyense. BTW: Imabwera 20 zazikulu zomwe zidapangidwa pamanja pathupi la akazi enieni.

Kubwezeretsa kokha kumawoneka ngati mtengo wa bra: $ 98. Koma amayi a c'mon, ndalama zogulira ndalama zili ndi malo awo mu zovala zamasewera, sichoncho? (Tikuti inde.)

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