Woyambitsa Latinos Run Ali Pa Ntchito Yosintha Njira

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Ndinkakhala matabwa anayi kuchokera ku Central Park, ndipo ndimatha kuwona New York City Marathon chaka chilichonse. Mnzake ananena kuti ngati muthamanga mipikisano isanu ndi inayi ya New York Road Runners ndikudzipereka pa ina, mumapeza mwayi wolowera mpikisano. Sindinathe kumaliza 5K, koma inali mphindi yanga ya aha: ndikadafuna kuchita izi.

Ndikuyang'ana pozungulira pamizere yoyambira, ndidafunsa chifukwa chomwe ma Latinos ambiri ngati ine sanali pamipikisano iyi. Tonse tili ndi nsapato zothamanga, nanga bwanji kusiyana kwakukulu? Ndinalemba "Latinosrun" mu GoDaddy, ndipo palibe chomwe chidatuluka. Ndinagula dzina latsambalo ndikuganiza, Mwina ndichite nawo. Ndinadziwa kuchokera pa zomwe ndakumana nazo ndikuthawa kuti Latinos Run imatha kutengera madera mdziko lonselo. Ndidangofunika kuyiyambitsa.

Zaka zingapo pambuyo pake ntchito ya PR itasokonekera, ndinasiya ntchito yanga mu mafashoni ndipo ndinachitadi.

Masiku ano, Latinos Run ndi nsanja yothamanga ya othamanga opitilira 25,000, kuyambira ongoyamba kumene kupita kwa othamanga apamwamba. Tikuyang'ana kwambiri kuwonetsa dera lomwe nthawi zambiri limanyalanyazidwa pankhani yathanzi komanso kulimbitsa thupi, onse ndi cholinga cholimbikitsa othamanga ena ndi othamanga amitundu kuti alimbikitse kusintha. (Zokhudzana: 8 Ubwino Wolimbitsa Thupi Kupangitsa Dziko Lolimbitsa Thupi Kukhala Lophatikizana - ndi Chifukwa Chake Ndizofunika Kwambiri)

Ndikapita kukalimbikitsa Latinos Run, ndimayesetsa kupeza mitundu yomwe ili ndi mpweya wabwino. Ndinapanga mpikisano wa zimbalangondo ku Indiana ndipo ma undies amathamanga ku Ohio tsiku lomwelo nthawi yachisanu. Sindikumva zala zanga, koma ndinali ndi zosangalatsa zambiri. Ndipo kenako, ndinakwanitsa kukwaniritsa cholinga changa chothamangira New York City Marathon. Itatha yoyambayo, ndinali kulira - osati chifukwa ndidachita, koma chifukwa batire ya foni yanga idafa ndipo sindinathe kujambula nthawi yanga yomaliza.

Magazini ya Shape, Novembala 2020

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