McDonald's Imatembenuza Chizindikiro Chake Pansi Patsiku la International Women's Day
Zamkati
Lero m'mawa, a McDonald's ku Lynwood, CA, adadula zipilala zawo zagolide mozungulira, kotero "M" adasandulika "W" pokondwerera Tsiku la Akazi Padziko Lonse. (Mattel adangotulutsa zitsanzo 17 ngati Barbies kuti akondwerere tsikuli.)
Mneneri wa unyolo, Lauren Altmin, adauza CNBC kuti kusunthaku kudapangidwa kuti "[kukondwerera] azimayi kulikonse."
"Takhala ndi mbiri yakale yothandizira amayi pantchito, kuwapatsa mwayi wokula bwino," adatero Altmin. "Ku US, timanyadira kusiyana kwathu ndipo ndife onyadira kugawana nawo lero, asanu ndi mmodzi mwa 10 oyang'anira odyera ndi akazi."
Sankhani malo a McDonald kudera lonselo adzakhalanso ndi phukusi lapadera lazakudya, zokongoletsedwa ndi zipilala zopindika. Adzawonekeranso pa zipewa ndi ma t-shirt a antchito ena, ndipo chizindikirocho chidzasinthidwa pamayendedwe onse akampani.
"Kwa nthawi yoyamba m'mbiri yathu yamtundu, tidasintha ziwonetsero zathu za Tsiku la Akazi Padziko Lonse polemekeza zomwe amayi adachita kulikonse komanso makamaka m'malesitilanti athu," a Wendy Lewis, wamkulu wosiyanasiyana wa McDonald, adatero m'mawu ake. "Kuchokera pagulu la odyera ndi oyang'anira mpaka ku C-suite yathu ya utsogoleri wapamwamba, azimayi amatenga mbali zofunikira pamilingo yonse komanso limodzi ndi eni ake ufulu wodziyimira pawokha tadzipereka kuchita bwino." (Zokhudzana: McDonald's Kulengeza Kudzipereka Kwabwino Pazakudya)
Anthu angapo adanena za chinyengo cha unyolo wokondwerera Tsiku la Amayi Padziko Lonse pomwe amadziwika kuti amalipira antchito ake ochepa.
"Muthanso kupereka malipiro, mapindu abwinoko, malipiro ofanana, njira zantchito zantchito zamtsogolo, tchuthi cholandila ... kapena mutha kulembanso logo mozondoka yomwe imagwiranso ntchito," wolemba wina adalemba.
Wogwiritsa ntchito wina akuwonetsa zomwezo ponena kuti: "Izi mwachidziwikire ndizovuta ndipo mukadagwiritsa ntchito ndalama zomwe mwawononga kupatsa antchito anu achikazi bonasi kapena kukweza."
Ena adazindikira momwe a McDonald akuyenera kulingalira zakukweza ndalama zawo zochepa mpaka $ 15 ndikupereka mwayi wopititsa patsogolo ntchito yawo kuti awonetsedi kuthandiza amayi.
Pakadali pano, a McDonald's sanalengeze zakupanga zopereka ngati gawo la ntchitoyi, zomwe zadzetsanso kutsutsidwa. Makampani ngati Johnnie Walker, mbali inayi, adatulutsa botolo la "Jane Walker", ndikupereka $ 1 pa botolo lililonse kuti athandizire amayi. Brawny adalowa m'malo mwa Brawny Man ndi akazi ndipo adalonjeza kuti apereka $100,000 kwa Girls, Inc., yopanda phindu yodzipereka pophunzitsa utsogoleri wa azimayi ndi luso lazachuma.