Lonjezo Lokhudza Chithunzi Ichi Ndi Ndondomeko Yofunika Kwambiri Yamakhalidwe Osintha

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Ronda Wopanda. Lena Dunham. Zendaya. Meghan Trainor. Awa ndi ena mwa akatswiri odziwika bwino omwe asintha posachedwa kujambula zithunzi zawo. Ngakhale pena pomwe ma celebs sakukwiya, mafaniwo amakhala. Ingotengani zithunzi zazikuluzikulu izi zomwe a Mariah Carey, a Kylie Jenner, ndi a Kendall Jenner ndi a Gigi Hadid onse anali ndi ma troll aku intaneti omwe akuwonetsa kuti izi sizabwino.

Ichi ndichifukwa chake mlengi wina adayambitsa pulojekiti yokhudzana ndi chikhalidwe cha anthu yotchedwa The Retouchers Accord, mtundu wa makhalidwe abwino kwa anthu omwe ali ndi mphamvu zochotsa mainchesi kuchokera m'chiuno cha anthu otchuka komanso cellulite yosalala kuchokera ku zitsanzo zolimba kwambiri. Zimayitanitsa aliyense mubizinesi yazithunzi - kuchokera kwa owonetsa mafilimu, ojambula zithunzi, opanga zithunzi mpaka magulu otsatsa ngakhalenso anthu otchuka kapena otchuka - kuti apereke lumbiro lokulitsa kutsimikizika kwa zithunzi.

Ntchito yonse: kukondwerera kukongola ndi malingaliro ndi malangizo othandiza. Kodi tingapeze gehena kuti eya?

Sarah Krasley, waluso pa The Retouchers Accord komanso woyambitsa Unreasonable Women Inc. (kampani yochokera ku NYC yomwe imayika zosowa za akazi pakati pazogulitsa, ntchito, komanso kapangidwe ka mfundo kuntchito), adalimbikitsidwa ndi The Designers Accord, a Malumbiro azaka 10 zakubadwa omwe adakhazikitsa malamulo azikhalidwe pazochita pakupanga. Lumbiro latsopanoli likutsatira ndondomeko yofanana, koma limaphatikizapo kuyitanitsa kulimbikitsa zokambirana zokhudzana ndi chikhalidwe cha anthu, zosiyana, ndi zowona; yesetsani kukhulupirika ndi chifundo pakupanga zithunzi; ndikumvetsetsa udindo wa chithunzi cha thupi labwino pamakampani onse komanso anthu onse.

Kukambitsirana za chithunzi cha thupi ndi zithunzi retouched si zachilendo, ndipo izi ziri kutali ndi kuyesetsa koyamba makampani kupanga kusiyana. Mtundu wa Lingerie Aerie wakhala akutsogolera gulu lotsatsa lomwe silinasinthe ndi kampeni yawo #AerieReal yomwe imawonetsa atsikana okongola momwe alili. ModCloth idalonjeza kuthandizira bili ya Truth In Advertising yoperekedwa kuti iwonetsetse bwino pazithunzi zosinthidwa. Ojambula, otchuka, komanso ochita masewera olimbitsa thupi okha (Chrissy Teigen, Iskra Lawrence, ndi Anna Victoria, kungotchula ochepa chabe) akugwiritsa ntchito malo ochezera a pa Intaneti kutumiza zithunzi zawo zosasefedwa kuti anene za ungwiro. Ochita kafukufuku awonanso ngati kuwonjezera chodzikanira pazotsatsa zomwe zajambulidwa kungapange kusiyana. (Ndipo ife sitiri alendo kwa zonsezi SHAPE; zithunzi zolimbitsa thupi zikulephera tonsefe, ndipo tikuyesera kusintha. Ichi ndi chimodzi mwa zifukwa zomwe tidayambitsa gulu la #LoveMyShape.)

Ngakhale chikole cha photoshop sichinthu choyamba kugwedeza bwato lobwezeretsanso, ndichizindikiro choti makampani awona kufunika kosintha, ndipo amapereka chitsogozo cha momwe angachitire izi.

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