Kampeni Yoyamba Yotsatsa Ya Thinx Imaganiza Padziko Lonse Lomwe Aliyense Amapeza Nyengo-Kuphatikiza Amuna

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Thinx yakhala ikubwezeretsanso gudumu wamba pa nthawi kuyambira pomwe idakhazikitsidwa mu 2013. Choyamba, kampani yaukhondo yachikazi idayambitsa zovala zamkati zanthawi, zomwe zidapangidwa kuti zisatayike kuti muthe kutulutsa magazi ngakhale patsiku lolemera kwambiri. Kenako chizindikirocho chinapanga bulangeti yogonana kwakanthawi pofuna kuthana ndi zachiwerewere munthawi yamwezi. Posachedwapa, Thinx idayambanso kugulitsa tampon yoyeretsedwa ndi FDA, yankho lothandiza pazachilengedwe la matamponi azopaka pulasitiki.

Pamwamba popereka njira zopangira tampons ndi ziyangoyango, Thinx wakhala akugwira ntchito yoleketsa kusinkhasinkha zenizeni zomwe azimayi amakumana nazo kamodzi pamwezi, ndikuphwanya ziphuphu zakale zakale nthawi zonse. M'malo mwake, koyambirira kwa chaka chino, Thinx idayambitsa kampeni yake ya People With Periods, yoyamba mwa mtundu wake kuwonetsa mwamuna wosinthika, yemwe adawunikira zomwe nthawi zambiri sizimadziwika, koma zofunika kwambiri pakusamalidwa pakati pa amuna a trans.

Tsopano, Thinx yakhazikitsa kampeni yake yoyamba yotsatsira dziko lonse, yomwe imatchedwa "MENstruation." Malonda amphamvu akuwonetsa dziko lomwe aliyense amakhala ndi nthawi, kuphatikiza amuna, ndikukulimbikitsani kuti muganizire funso ili: Ngatizonse anthu amakhala ndi nthawi, kodi tikadakhalabe omasuka kuyankhula za iwo? (Zogwirizana: Chifukwa Chiyani Aliyense Ali Wotanganidwa Kwambiri Ndi Nthawi Pano?)

Kampeni yotsatsa mdziko lonse ili ndi amuna a cisgender mosiyanasiyana, koma mikhalidwe yodziwika bwino yomwe azimayi amakumana nayo munthawi yamweziyo. Zimayamba ndi mwana wachichepere kuuza abambo ake kuti adayamba kusamba nthawi yoyamba. Kenako, bambo amamuwona atagona pabedi ndikugubuduzika kuti apeze magazi pachinsalu. Pambuyo pake, mwamuna wina akudutsa m'chipinda chosungiramo zinthu ndi chingwe cha tampon chomwe chili pansi pa kabudula wake.

Kutsatsa kumawonetsa zokumana nazo za tsiku ndi tsiku, ndikuzifaniziranso poyeserera kusamba. (Zokhudzana: Ndidagwira Ntchito Mu 'Ports Shorts' ndipo Sanali Ngozi Yonse)

Siobhan Lonergan, wamkulu wa kampani ya Thinx, adafotokozera chifukwa chake kampaniyo idatenga njirayi ndi kampeni yawo yatsopano pokambirana ndi Adweek. "Mbali ina ya DNA yathu ndikuyambitsa zokambirana ndikutsegula nkhani zomwe sitinathe kuzitsegula," adatero. Tonse tikanakhala ndi msambo, kodi tikanakhala omasuka nawo? Choncho tinkagwiritsa ntchito zizindikiro zina ndikuziika m'zochitika za tsiku ndi tsiku kuti tiwonetsere zina mwa zovuta zomwe tonsefe timakumana nazo ndi kusamba."

"Ndikukhulupirira kuti omvera athu ayang'ana kwambiri, azilingalira mwanjira ina ndikupitiriza kutsegula zokambiranazo," anawonjezera Lonergan. (Zokhudzana: Ndinayesa FLEX Discs ndipo Kamodzi Sindinaganizire Kupeza Nthawi Yanga)

Tsoka ilo, malonda omwe ali pamwambawa sawonetsedwa konse pa TV. Chifukwa chiyani? Chifukwa zotsatsa zachikhalidwe zapa TV sizilolabe kuwona magazi. "Sizinali zovuta kuthana nazo," a Lonergan adauza Adweek.

Chokhumudwitsa kwambiri: Zikuoneka kuti ma TV ena saulutsa malonda pokhapokha a Thinx atawatumizira mtundu womwe suwonetsa mwamunayo akuyenda m'chipinda chosungiramo zinthu ndi tampon yolendewera pa chovala chake chamkati, malinga ndi Ad Age. "Sitinayembekezere kuti malonda athu awunikidwa chifukwa chowonetsa chingwe," atero a Maria Molland, CEO wa Thinx m'mawu ake. "Koma chifukwa cha zomwe takumana nazo pakuwunika zotsatsa zathu, ndizovuta kunena kuti izi zidadabwitsanso."

Izo mwa izo zokha ziri ndendende Chifukwa chake ndikofunikira kwambiri kuwona zotsatsa zomwe zikuwonetsa zenizeni za nyengo osasokoneza zomwe zidachitikazo. "Ili ndi lingaliro lokulirapo," a Lonergan adauza Adweek. "Tikukhulupirira kuti tikhoza kusintha poyika malondawa kunja uko."

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