ASOS Amatulutsa Modekha Amputee Model Mu Kampeni Yawo Yatsopano Yogwira Ntchito

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Makampani kudera lonselo akugwira ntchito yoimira akazi enieni, atsiku ndi tsiku m'malonda awo, komabe simukuwona ovala modula masiku onse. Izi ndi zina chifukwa sitimaganizira za anthu olumala ngati omwe ali ndi chidwi chofuna kuchita masewera olimbitsa thupi, koma kampeni yatsopano ya ASOS ili pano kuti ikuuzeni zina. (Zokhudzana: Amputee Model Shaholly Ayers Akuphwanya Zotchinga Pamafashoni)

Pulogalamuyi yotchedwa "Zifukwa Zambiri Zosunthira," kampeniyo ikuyembekeza kupangitsa anthu kusuntha pogwiritsa ntchito gulu la akatswiri othamanga kuti athandize kwambiri. "Iwalani chaka chatsopano, mwatsopano. Pakali pano, kusuntha thupi lanu sikutanthauza kukhala wamphamvu kwambiri, wokwanira komanso wowonda kwambiri. Ndizokhudza kusintha maganizo anu, kukhalabe otanganidwa komanso kumverera bwino, ziribe kanthu chifukwa chanu, "chizindikirocho chinati pa webusaiti yawo pamene. kufotokoza za kampeni.

Mzimayi m'modzi yemwe adawonetsedwa kutsogolo komanso pakati pa kampeniyi ndi woyimira thupi komanso woduka ziwalo Mama Cāx, yemwenso amakhala wokonda yoga kwazaka zisanu ndi zitatu zapitazi. “Nditadulidwa chiŵalo, ndinkavutika ndi ululu wosalekeza wa msana,” adatero ASOS. "Ndinkafuna kulimbitsa thupi komwe kunali kosavuta pa bondo langa ndipo yoga inali yankho labwino." (Zokhudzana: Ndine Wopunduka ndi Wophunzitsa-Koma Sindinayende Pansi pa Malo Olimbitsa Thupi Mpaka Ndili ndi zaka 36)

Kanema wa kampeni, Cāx akuwoneka akuyenda kwambiri ndi yoga (popanda chochita chake, titha kuwonjezera) NDIPO akugwira ndodo kwinaku akupanga zida zina za Adidas patsamba loyamba la ASOS.

Ngakhale nthawi zonse zimakhala zodabwitsa kuona kuyimira koteroko, mbali yabwino kwambiri ndi yakuti ASOS adachita popanda mabelu ambiri ndi mluzu kapena kudziyamikira pa chisankho chawo chophatikizapo chitsanzo cha odulidwa. Mwachiyembekezo, ASOS kuchitira izi ngati NBD zitithandiza kuti tifike pomwe ngati gulu pomwe kuwona zitsanzo za *zonse* mumpikisano wotere zitha kuwoneka ngati zachilendo. (ICYMI, adachita izi m'mbuyomu pomwe adaganiza mwakachetechete kuti asiye kukhudzanso zithunzi zawo zosambira.)

Pazonse, zopangira zazikulu ku ASOS potenga gawo lalikulu munjira yolondola ndikusewera gawo lawo mtsogolo mophatikizira komanso osiyanasiyana.

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