Kanema wa Emotional Thupi-Pos Muyenera Kuwonera
Zamkati
JCPenney wangowulula kanema watsopano wamphamvu wa kampeni "Ndiri Pano" kuti akondwerere zovala zawo zazikuluzikulu, ndipo, chofunikira kwambiri, kuyambitsa kukambirana ndi olimbikitsa kukula kwawo omwe amalimbikitsa kudzikonda komanso kudzidalira. kudzera mu ntchito yawo.
Kanemayo amapha mu dipatimenti yama talente, wokhala ndi wolemba mabulogu Gabi Gregg waku Gabifresh, mphunzitsi wa yoga / Instagram celeb Valerie Sagun wa Big Gal Yoga, blogger komanso wolemba Zinthu Palibe Amene Adzawauze Mafuta Atsikana Jes Baker (werengani mwachidule m'buku lake: Chifukwa chiyani Gym Sizingokhala Anthu Okhanda), woimba / wolemba nyimbo Mary Lambert, ndi Ntchito Yothamanga wopambana Ashley Nell Tipton (wojambula woyamba wopambana kuti apambane, yemwe akupanga mzere wakugwa wa JCPenney womwe udzakwera mpaka kukula 34). Pomwe aliyense wa azimayiwa amalimbikitsa zokwanira payekha, nkhani yomwe amalankhula pamodzi ndi yolimbikitsa kwambiri.
Monga momwe olemba ndemanga pa YouTube angatsimikizire, iyi ikupangitsani kuti muwononge:
"Kodi moyo wanga ukanakhala wabwino ndikanakhala wochepa thupi? Ayi, koma zingakhale bwino ngati sindinasamalidwe bwino chifukwa sindine," Baker akutsegula kanema. "Tikulimbana ndi chidani chomwe taphunzira pamoyo wathu," akutero. Kanemayo, mzimayi aliyense amagawana nawo nkhani zakumva kwawo za kuzunzidwa komanso kuchititsidwa manyazi chifukwa chakukula kwawo, ndikuphunzira kukhala omasuka, komanso kuchita bwino pakhungu lawo. (Mzimayi wina amagawana nawo: "Kutaya ndi Kupezanso Mapaundi 100-Kabili Andiphunzitsa Kukonda Thupi Langa.")
"Atsikana onenepa amatha kuchita chilichonse chomwe angafune. Mutha kuchita yoga, mutha kukwera miyala. Atsikana onenepa amatha kuthamanga, atsikana onenepa amatha kuvina, atsikana onenepa atha kukhala ndi ntchito zodabwitsa ... titha kuyenda pamisewu yothamanga, khalani pachikuto cha magazini , valani mikwingwirima, mitundu yowala, "azimayi amatero montage yamphamvu.
Kupatula kungotsatsa zovala zawo zokulirapo, kanemayo adapangidwa kuti alimbikitse azimayi kuti azithandizana wina ndi mnzake ndikulowa nawo pazokambirana pogwiritsa ntchito #HereIAm. "Tikayamba kusiya zomwe timaganizira kale zakuti winawake amangotengera momwe amawonekera panja, tonse timayandikira pafupi ndi thupi labwino. Kanemayo ... akuwonetsa mzimu ndi kukongola komwe kumapezeka mkati mwa aliyense, mosasamala kanthu kukula kwa kavalidwe kanu," alemba JCPenney patsamba lawo la YouTube.
Ngakhale kulumikizana kwa uthenga wabwino masiku ano, kanemayu akuwonekeratu kuti ntchito ikugwirabe ntchito posintha nkhaniyo ndikukumbatirana moyenera azimayi onenepa mdziko muno. (Is The Body Positive Movement All Talk?) Chifukwa monga a Baker ananenera, "Matupi safunika kusintha, malingaliro amasintha."