Mamiliyoni a Ma Bras Amakhala M'malo Otayiramo Chaka chilichonse - Harper Wilde Akufuna Kukonzanso Zanu M'malo mwake

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Ngati mumaganizira za iwo m'mawu osavuta, ma bras amangokhala makapu awiri thovu ophatikizidwa ndi kansalu kolimba ndi zingwe zina zansalu. Ndipo komabe, pazifukwa zomwe anthu omwe ali ndi mabere amayenera kuzimvetsetsa, amawononga ndalama zochepa. Zedi, mutha kugwetsa $ 15 panjira yocheperako kuchokera kusitolo yayikulu yamabokosi, koma mukudziwa kuti sikhala nthawi yayitali kapena yokwanira ngati china chake chamtengo wapatali. Sankhani china chapamwamba kwambiri, ndipo mutha kuwononga ndalama zoposa $ 60 pagulu limodzi lokha.

Ngakhale mutasankha bulusi yamtengo wapatali tsiku ndi tsiku, ibwerabe pamtengo wotsika ku chilengedwe. Maburashi ambiri amapangidwa ndi nayiloni - cholimba, chosagwira makwinya chopangira chomwe chingatenge zaka 30 mpaka 40 kuti chiwonongeke mukachiponyera mu zinyalala - kapena polyester, zinthu zofewa, zotsika mtengo zomwe zimatha kutenga zaka 20 mpaka 200 kuswa. Tizingwe tating'ono, mbedza, ndi masiladi amapangidwa kuchokera kuzitsulo (monga chitsulo kapena aluminiyamu) kapena pulasitiki, zomwe zimatha kutenga zaka 200 ndi 400, motsatana, kuti ziwole. Zomwe munganene kuti bra yanu imangoyenda patadutsa nthawi yayitali chingwecho chitagwa ndipo mukachigwetsa m'chotayira. (Pokhapokha mutagula mosamala, momwemonso zovala zanu zogwirira ntchito.)

Zonsezi zidawonjezeka: 85% ya zovala zimatumizidwa kumalo otayidwa pansi kapena kuwotchedwa (zomwe zimatulutsa zowononga m'mlengalenga zomwe zimapangitsa kutentha kwadziko, acidification, ndi utsi) atagwiritsa ntchito, malinga ndi New York State department of Environmental Kuteteza. Ngakhale iwo omwe amakonda kupereka ma jeans awo ang'onoang'ono kwambiri kapena nsonga zakunja sangathe kuchita zomwezo ndi ma bras omwe amawakonda kwambiri, popeza malo operekera zopereka, monga Goodwill, nthawi zambiri savomereza zovala zamkati zomwe zagwiritsidwa kale ntchito. Ganizirani izi motere: Ngati 85% ya azimayi ku US adaponyedwa chimodzi chokha bra mu zinyalala, malo otayidwa pansi amakhala ndi ma bras okwana 141.7 miliyoni, ambiri omwe amakhala pamenepo kwazaka mazana angapo.

Mwamwayi, pali njira zingapo zothetsera vutoli. Chophweka ndikuti musakhale opanda mantha ndikulola asungwana anu azimangirira momasuka. Komabe, mabere omwe amasiyidwa osayang'aniridwa, makamaka mabere akulu, olemetsa, amatha kupsinjika kwambiri minofu yapansi pa mawere, zomwe zimatha kuyambitsa kupweteka pachifuwa, msana, ndi mapewa komanso kusakhazikika bwino, Andrea Madrigrano, MD, dokotala wa opaleshoni ya mabere komanso pulofesa wothandizira. opaleshoni ku Rush University Medical Center ku Chicago, adauzidwa kale Maonekedwe. Kupita kapena naturel pa jog imatha kupangitsa kuti ma gals anu azungulirazungulira, zomwe zimatha kubweretsa ululu komanso kusapeza bwino. Kuvala bulasi, komabe, kumatha kupatsa mphamvu zanu zofunikira kuti muchepetse zovuta zilizonse ndikuletsa zowawa ndi mavuto, kotero ngati mukufuna kumangirira, pitani ku Harper Wilde's Recycle, Bra program. Choyambitsidwa mu 2019, pulogalamu ya mtundu wa bra yobwezeretsanso imakupangitsani kukhala kosavuta kutaya zovala zanu zamkati mwanjira yosavuta: kumapeto kwa moyo wake, ingotsitsani zolemba kuchokera kwa Harper Wilde ndikuzitumiza ku kampaniyo. (Ngati mukutumiza bra yanu kuti ibwezeretsedwenso popanda Kugula bra ya Harper Wilde poyamba, mudzalipira ndalama zotumizira.)

Harper Wilde akalandira bra yanu, kampaniyo ipereka kwa anzawo omwe amawabwezeretsanso, ena omwe amalekanitsa zida kuchokera ku nsalu ndi zinthu za thovu pomwe ena amazisintha kukhala zovala zatsopano, makapeti, kuyeretsa nsalu, kutsekereza nyumba, kuyika pabedi, ndi padding pa carpet, malinga ndi kampaniyo. Chiyambireni ntchitoyi zaka ziwiri zapitazo, pulogalamuyi yakhudza kale kwambiri: Mtunduwu wapulumutsa ma bras opitilira 38,000 kuti asafike kumalo otayirako mpaka pano ndipo akuyembekezeka kukonzanso 50,000 pakutha kwa 2021.

Aliyense atha kutumiza kampaniyo mabatani omwe adagwiritsidwa ntchito kuti abwezeretsenso, koma njirayi ndi yosavuta - osatchulapo, yaulere - ngati mutagula kamisolo yatsopano kuchokera kwa Harper Wilde. Zikatero, kampaniyo idzakupatsaninso Kit Recycling Kit - kuphatikizapo thumba la chimanga lopangidwa ndi compostable (lomwe limaphwanyidwa kukhala feteleza, osati ma microplastics ovulaza, akatayidwa bwino) omwe mungagwiritse ntchito kutumiza mwana wanu wazaka zitatu, ma bras okhala ndi thukuta abwerere kwa iwo - ndi chizindikiro cholipiriratu chotumizira. Ngati mumakhala ku Los Angeles, New York City, Chicago, Dallas, kapena Tigard, Oregon, mutha kusiya mabulosi anu omwe mudagwiritsa ntchito ku "Bins Bins" ku Harper Wilde mkati mwa sitolo yanu ya Nordstrom - woyamba ndi wodzigulitsa woyamba mnzawo wogulitsa dziko - palibe kugula kofunikira. (Yogwirizana: Nordstrom Yakhazikitsa Pulogalamu Yatsopano Yobwezeretsanso Kukongoletsa Zinthu Zazinthu)

Ngakhale mukuyika ma bras anu ang'ono-akulu-ang'ono m'thumba ndikutenga nthawi kuti muyime ku positi ofesi kumangokhala ngati chinthu chimodzi chowonjezerapo pazomwe mungachite, mutangobwezeretsanso koyamba, zimamveka monga mwachizolowezi popita ku golosale kukabweza zitini zanu zopanda kanthu za seltzer. Kuphatikiza apo, kutumiza ma bras anu kuti mukakhale ndi moyo watsopano ngati khushoni lamasamba kumakupatsirani chifukwa chomveka chodzipangira ndalama mu Harper Wilde masewera a masewera (Gulani, $ 45, nordstrom.com) kapena bulasi ya underwire (Buy It, $ 40, nordstrom .com).

Gulani: Harper Wilde The Move Sports Bra, $45, nordstrom.com

Gulani: Harper Wilde Base Underwire Bra, $ 40, nordstrom.com

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