Jillian Michaels Wabwerera ku TV ndi New Reality Competition, Sweat Inc.

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Ndi kovuta kukumbukira nthawi kale Jillian Michaels anali Mfumukazi ya Njuchi padziko lonse lapansi. Tinakumana koyamba ndi "America's Toughest Trainer" pa Wotayika Kwambiri, ndipo pazaka 10-kuwonjezerapo chiyambireni seweroli, adakhala dzina lanyumba-ndipo sakuwonetsa kuti akuchedwa. (Kodi mwayesapo kulimbitsa thupi kwamafuta omwe amalumbirira?)

Tsopano, atatha kupanga ufumu wake wolimba-womwe umaphatikizapo makanema apawailesi yakanema, mabuku, ma DVD osawerengeka, siginecha yake ya Bodyshred, masewera apakanema olimbitsa thupi ndi zina zambiri-Michaels ali wokonzeka kupititsa nyali ndikupeza chodabwitsa chachikulu chotsatira ku America. Monga woweruza pawonetsero watsopano Zotsatira Sweat Inc., Michaels akhala akugwiritsa ntchito luso lake lachidziwitso komanso chidziwitso chazaka makumi awiri pakuchita masewera olimbitsa thupi kuti athandizire kupeza chomwe chidzakhala chotsatira chachikulu chochita masewera olimbitsa thupi. The reality show, yomwe idzawululidwe pa Spike, yadziwika ndi ena kuti Shark Tank amakumana American Idol ndi kulimbitsa thupi. Ochita nawo ziwonetserozi omwe akutchedwa amalonda-aliyense adzapikisana $ 100,000 ndi mwayi wopanga mtundu wawo wolimbitsa thupi ndikuyambitsa pulogalamu yawo yatsopano m'malo angapo a Retro Fitness mdziko lonselo.

Zotsatira Sweat Inc.

Pofuna kuthandizira kusankha omwe ali ndi 27 omwe akufuna kuchita masewera olimbitsa thupi omwe apanga masewera olimbitsa thupi kwambiri, Michaels adzakhala ndi olimba thupi Randy Hetrick ndi Obi Obadike pambali pake. Hetrick, woyambitsa TRX, amadziwa chinthu chimodzi kapena ziwiri pankhani yopanga zida zolimbitsa thupi komanso bizinesi yamphamvu ndi mtundu kuti zigwirizane nazo. Obadike, mphunzitsi wodziwika bwino padziko lonse lapansi komanso katswiri wazolimbitsa thupi, sadziwa kupanga zopanga zabwino, monga zikuwonekeranso ndi otsatira 2 miliyoni omwe adawapeza pa Twitter okha. (Kumanani ndi Nkhope Zam'makalasi Anu Omwe Mumakonda Olimbitsa Thupi.)

Koma chimene chimapangitsa kuti chiwonetserochi chikhale chosiyana ndi mapulogalamu ena a pa TV enieni n’chakuti oweruza samangodzudzula mipando ya oweruza awo omasuka; amagwa pansi ndikuyesa moyesa mapulogalamu ndi zida zolimbitsa thupi. "Chiwonetserochi ndichapadera chifukwa aliyense wazamalonda akuyenera kuwonetsa kuti ali ndi bizinesi yabwino ndipo akuyeneranso kutsimikizira ife ndi magulu oyesa kuti kulimbitsa thupi kwawo ndikothandiza," amagawana Obadike. "Oweruza amatuluka thukuta ndipo amayenera kuchita masewera olimbitsa thupi aliwonse atsopano, mosiyana ndi ziwonetsero zina pomwe simudzawona oweruza akuyesa kuvina kapena kuimba okha."

Koma si oweruza okha omwe azichita thukuta. Monga gawo la mpikisanowu, amalonda akuyenera kuwonetsa nzeru zawo zonse zamakampani komanso kuthekera kwawo kuthupi. "Kuphatikiza pa zovuta khumi ndi ziwiri zomwe amalondawa ayenera kumaliza, mapulogalamu awo amawunikidwanso mwatsatanetsatane kuti awone momwe bizinesi ikuyendera komanso kutheka," akutero Hetrick. "Pomaliza, mpikisanowu wapangidwa kuti uwunikire njira zisanu: kutchuka, kuchita bwino, luso, kugwirira ntchito modabwitsa, komanso kusokonekera kwa malingaliro abizinesi."

Hetrick akhoza kugwirizana kwambiri ndi amalonda pawonetsero-anali ngati iwo osati kale kwambiri. "TRX idayamba ngati chida chomwe ndidapanga ngati Navy SEAL kenako ndikukhazikitsa patadutsa zaka zochepa kuchokera mu garaja yanga," akufotokoza. "Panthawi yomwe ndinayamba TRX, ndinali ndi zaka 36, ​​bambo kwa mwana wakhanda, ndinali nditangomaliza maphunziro a bizinesi ku Stanford, ndinalibe ndalama zonse, ndipo ndinali ndi ngongole ya $ 150,000." Kutsogolo kwa zaka 10 ndipo Hetrick ndi gulu lake apanga TRX Training kukhala imodzi mwazinthu zotentha kwambiri pamakampani opanga masewera olimbitsa thupi, zomwe zimapanga ndalama zoposa $50 miliyoni pachaka pogulitsa ndikufikira anthu opitilira 25 miliyoni padziko lonse lapansi. (Simunayesenso TRX pano? Tili ndi Gulu Loyeserera Lankhondo lomwe Lopangidwa ndi Hetrick.)

Kutha kuthandiza wamalonda wina wokonda kuchita bwino chimodzimodzi ndi chimodzi mwazifukwa zazikulu zomwe Obadike adalumphira pamwayi kukhala nawo pachiwonetserocho. "Ndinawona Sweat Inc. monga mwayi wopambana wokhoza kuwalangiza ndikuthandizira kukwaniritsa maloto achichepere ena. Ndimakonda lingaliro lachiwonetserocho kukhala chosakanizidwa chapadera chakuchita bwino komanso bizinesi, chifukwa ndichinthu chomwe sichinachitikepo pa TV. "

Ndi amalonda ambiri okonda, olimbikira komanso otsimikiza pa chiwonetserochi, mpikisanowu ndi weniweni momwe ziwonetsedwera, ndipo chiwonetserochi chikutsimikizirani kuti muzingoganiza za nyengo yonse. "Palibe chomwe chidachitika chifukwa cha TV," akutero Hetrick. "Zonsezi ndizochitika zenizeni, ndipo ndikutsimikizira kuti zidzadabwitsa owonera mobwerezabwereza." Ndipo tili ndi a Jillian Michaels, tikudziwa kuti padzakhala zokambirana zenizeni zambiri komanso chikondi chovuta-zomwe tikufuna kuchokera ku TV yathu yeniyeni!

Ikani DVR yanu Lachiwiri, Okutobala 20 nthawi ya 10:00 pm ET kuti muwone Michaels akugwiranso ntchito.

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