Reebok Yangotulutsa Ma Sneakers Atsopano Okhazikika Opangidwa kuchokera ku Chimanga

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Ngati simunazindikire, "zomera" kwenikweni ndi ~ zakuda zatsopano ~ zikafika pazakudya zabwino, zakudya, ndi zinthu zosamalira munthu. Chidwi mu veganism chikuwonjezeka (ingofunsani Google Trends), ndipo ena ambiri osakhala vegans ali ndi chidwi chokhala ndi moyo makamaka wazomera. (Nenani hello ku flexitarianism.) M'malo mwake, msika wazakudya ndi zakumwa zakumwa tsopano ukupitilira $ 4.9 biliyoni ku US, pomwe malonda akukulira kuposa 3.5% kuyambira chaka chatha, malinga ndi Nkhani Zamalonda Zakudya, yemwe adanenanso kuti chiwerengero cha mankhwala omwe adayambitsidwa ndi "plant-based" chizindikiro chinafika 320 mu 2016, poyerekeza ndi 220 mu 2015 ndi 196 mu 2014. (Ngakhale Bailey adayambitsa mowa wa vegan, inu anyamata.)

Koma si malo okhawo omwe zakudya zochokera ku zomera zikuchulukirachulukira. Reebok akuchita upainiya wa nsapato zodzikongoletsera ndipo adangotulutsa zoyambira zawo, nsapato za NPC UK Cotton + Corn. Gawo lakumwambali limapangidwa ndi 100% thonje, lokhalo limapangidwa ndi pulasitiki ya TPU yopangidwa ndi chimanga, ndipo chotsekeracho chimapangidwa ndi mafuta a nyemba. Sneaker imabwera ndikumangidwanso, ndipo zida zonse sizimasulidwa. Zotsatira zake: Nsapato zoyambirira zotsimikizika za 75% za USDA (ndipo nawonso ndiokongola).

Mu 2017, Reebok's Future Team (gulu lomwe likupanga Cotton + Corn initiative) lidalengeza kuti likugwira ntchito yopanga nsapato zoyamba zokhala ndi compostable. Ngakhale kuti sanafikebe pano, sneaker yochokera pa bio iyi ndi gawo labwino. (Palibe chilango chofunidwa.) Pomaliza, cholinga chawo ndikupanga nsapato zingapo zomwe mumatha kupanga manyowa mukamaliza nawo. Kenako akukonzekera kugwiritsa ntchito manyowa ngati gawo la nthaka yogwiritsira ntchito zatsopano za nsapato.

"Nsapato zambiri zamasewera zimapangidwa pogwiritsa ntchito mafuta kuti apange makina opangira mphira ndi thovu," atero a Bill McInnis, Mutu wa Reebok Future. "Ndi nsapato za 20 biliyoni zopangidwa chaka chilichonse, iyi si njira yokhazikika yopangira nsapato. Ku Reebok, tinaganiza kuti, 'bwanji ngati titayamba ndi zipangizo zomwe zimamera, ndikugwiritsa ntchito zomera m'malo mogwiritsa ntchito mafuta? Pogwiritsa ntchito zinthu zokhazikika monga maziko athu, ndiyeno kudzera mu kuyesa kosalekeza ndi chitukuko, tinatha kupanga sneaker yochokera ku zomera yomwe imagwira ntchito komanso yomveka ngati nsapato ina iliyonse."

"Tikuyang'ana kwambiri kupanga nsapato zopangidwa kuchokera ku zinthu zomwe zimakula, zopangidwa kuchokera ku zinthu zomwe bio-compost, zopangidwa kuchokera ku zinthu zomwe zingathe kuwonjezeredwa," akutero. (ICYMI, makampani opanga nsapato nawonso akubwera pamsika ndi nsapato zaubweya zokomera zachilengedwe.)

Mukudabwa momwe chimanga chimagwiritsidwira ntchito kutulutsa kansalu kokhwima, kamene mumakonda mukamasewera masewera olimbitsa thupi? Basi zikomo sayansi. Reebok adayanjana ndi DuPont Tate & Lyle Bio Products (wopanga njira zothetsera bio) kuti agwiritse ntchito Susterra propanediol, mafuta oyera, opanda mafuta, osakhala ndi poizoni, 100% ya USDA yotsimikiziridwa ndi bio yochokera ku chimanga.

Mutha kutambasula nsapato za unisex tsopano pa Reebok.com kwa $ 95. (Mukadali pano, pezani zovala zodalirazi kuti mukhale ndi zovala zabwino kwambiri.)

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