Revolve Imadzipeza Ili M'madzi Otentha Atatulutsa Sweatshirt Yowotcha Mafuta

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Masiku apitawa, chimphona chogulitsa pa intaneti Revolve adatulutsa chovala chokhala ndi uthenga womwe anthu ambiri (komanso intaneti yonse) akuwona kuti ndi owopsa. Sweatshirt ya imvi yomwe ikufunsidwa (yomwe ili pamtengo wa $ 212, ndi kutsatiridwa ndi mkazi woyera wowongoka) inali ndi mawu akuti "Kukhala wonenepa sikukongola, ndi chifukwa," cholembedwapo. (Chotsani chojambula apa.)

Anthu pawailesi yakanema sanachedwe kuyimba Revolve chifukwa chochita manyazi ndi mafuta komanso kukhala osakhudzidwa kwambiri ndi azimayi amitundu yonse. Tess Holiday yemwe anali ndi thupi labwino anali m'modzi mwa azimayi otchuka kuti apatse mtunduwo gawo la malingaliro ake. "LOLLLLL @REVOLVE y'all ndizovuta," adalemba pa Twitter limodzi ndi chithunzi cha sweatshirt. (Zokhudzana: Kuchita Zonyazitsa Mafuta Kukhoza Kuwononga Thupi Lanu)

Komano Katie Willcox, adatengera nkhani zake za Instagram ndipo adati: "Izi sizovomerezeka ndipo sindidzathandizira makampani omwe amakhulupirira kuti ndi."

Ngakhale kuchititsa manyazi kumakhudzabe mdera lathu, ndizotheka kunena kuti tapita patsogolo pakulandila azimayi amitundumitundu. Ichi ndichifukwa chake zikuwoneka pang'ono (kwenikweni, a zambiri) zodabwitsa kuti wina wochokera ku Revolve angavomereze chovala chonga ichi.

Kutembenuka, apo ndi kufotokozera-ngakhale kukayikitsa. Sweatshirtyo kwenikweni idapangidwa kuti ikhale gawo la zovala zomwe zimatanthawuza kuti zidziwitse zenizeni zenizeni za cyberbullying. M'malo mwake, wopanga Pia Arrobio adayanjana ndi otchuka ngati Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse, ndi Paloma Elsesser, kuti apange masiketi angapo amawu omwe anali ndi ndemanga zachidani kapena zoyipa zomwe mayi aliyense adalandira pa intaneti. (ICYDK, Kuchita Manyazi Ndi Vuto Lapadziko Lonse)

Koma imodzi mwa ma sweatshirts itayikidwa patsamba la Revolve, inalibe nkhani iliyonse yokhudza kampeni yozungulira - kotero, mwachilengedwe, anthu ambiri adakhumudwa nazo.

Dunham adayamba kupita kuma media kuti afotokoze zakukhumudwitsidwa ndi chizindikirocho, ndikulongosola kuti sanavomereze kuti thukuta liyikidwe patsamba lino popanda kuwonetsa kampeni yonse. "Sindingathe kuthandizira mgwirizanowu kapena kubwereketsa dzina langa mwanjira iliyonse," adalemba pa Instagram. "Ndakhumudwitsidwa kwambiri ndi momwe @revolve amachitira pamutu wovuta komanso mgwirizano wokhazikika pakubwezeretsanso mawu a troll pa intaneti kuti akondwerere kukongola kwamitundumitundu ndi matupi ndi zokumana nazo zomwe sizodziwika pamakampani."

Revolve yalankhulanso zotsutsana ndi kutulutsa mawu otsatirawa kwa E! Nkhani dzulo: "Zithunzi zomwe zidatulutsidwa msanga zomwe zalembedwa pa Revolve.com sizinangophatikizidwa popanda zomwe zikuchitika pamsonkhanowu koma zachisoni zidawonetsa chimodzi mwazinthu zomwe kukula kwake sikunali kogwirizana ndi ndemanga ya chidutswacho cha thupi. Tili pa Revolve mopepesa kwa onse omwe akutenga nawo mbali - makamaka a Lena, Emily, Cara, Suki, ndi Paloma - makasitomala athu okhulupirika, komanso anthu ammudzi ponse pokhudzaku. " (Zogwirizana: Supermodel Yoyamba Yowonjezera-Yoyankhula Yokhudza Kusintha kwa Thupi-Labwino)

Chodabwitsa ndichakuti- ndipo ogwiritsa ntchito atolankhani anali okondwa kunena - ndikuti Revolve amangopereka zovala mpaka size 10. Chifukwa chake azimayi omwe mwina amadzimva kuti apatsidwa mphamvu ndi ntchitoyi mwina sakanatha kugula thukuta lawo kukula mulimonse.

Pofuna kuthana ndi kusowa kwawo kuweruza bwino, Revolve walonjeza kuti apereka $ 20,000 kwa Atsikana Write Now, bungwe lomwe limapereka upangiri kwa atsikana omwe sakwanitsa kuwasamalira ndikuwathandiza kupeza mawu awo kudzera pakulemba.

Kusamvetsetsana pambali, pali china chake chovuta kwambiri pakusankha kwa Revolve kuti apange thukuta loyimira molunjika, osatchulanso kukula kwake kocheperako. Zimangosonyeza kuti tili ndi njira yayitali yoti tipite kukachita kuvomereza kowona ndi kuphatikizidwa mu dziko la mafashoni-osati kumangochita ziwonetsero.

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