Kampeni Yatsopano "Yosiyana" Yapafupi ndi Urban Decay Imakondwerera Kukongola Kwaku Quirky

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Ndi potsiriza kukhala ozolowera zodzikongoletsera komanso zopangira zosamalira anthu kuti zisochere pazokongola. M'mwezi wapitawu, wotsatsa wa Fenty Beauty adawonetsa zipsera kumaso, ndipo mtundu wa malezala Billie adayambitsa kampeni yayikulu yokhala ndi azimayi okhala ndi tsitsi lowonekera. Tsopano, Urban Decay ndiye kampani yaposachedwa kwambiri yotsutsa miyezo ya kukongola ndi kampeni yake yokongola yosiyana. (Yogwirizana: Mtunduwu Wangokhala Kazembe Woyamba Wodzipangira Zodzikongoletsera ndi Down Syndrome)

Urban Decay idalumikizana ndi nkhope zisanu zodziwika bwino za kampeni, onse omwe akuipha ATM: Wolemba nyimbo waku South Korea CL, osewera Ezra Miller ndi Joey King, woyimba waku Colombia Karol G, komaliza, Lizzo wokongola.

Mu kanema wa kampeni, nyenyezi zisanu zimatuluka munyanja ya anthu ovala pinki, omwe akujambulitsa. (Zogwirizana: Lizzo Anena Kuti Amakonda "Kusintha Zoyipa" Pamphuno Pake ndi "Zotupa" Pamiyendo Yake)

ICYDK, iyi ndi kampeni yoyamba yodzipakapaka ya Lizzo. Woimbayo adagawana nawo positi yokondwerera pa Instagram kuti awonetse mwambowu: "IM #PRETTYDIFFRENT NDIMAKONDA NKHOPE YONSE YONSE, MAMASAMA APAMWAMBA NDI CHICHANI CHAPAWIRI! NDIMBE WOBWERA MU MY @URBANDECAYCOSMETICS !!!" iye analemba.

CL adalemba za kampeni ku IG, nayenso. Adatsegula zakukumbatira zomwe adachita kutsatsa: "Kwa zaka zambiri ndakhala ndikuwuzidwa kuti sizosangalatsa kukhala osiyana," adalemba mu Instagram Story. "Ndizovuta kuonekera, ndizovuta kuyankhula ... Koma ndizofunika pamapeto pake."

Pakadali pano, Twitter ikukhalira kampeni komanso anthu otchuka omwe Urban Decay adasankha kuwonetsa.

Ndipo tonse ndife a uthenga wa kampeniyi: Zodzoladzola zimatha (ndipo ziyenera) kugwiritsidwa ntchito kuti ziwonekere m'malo motsatira.

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