Chifukwa chomwe a Kardashian-Jenners Adatulutsidwa Pa Zotsatsa Zawo pa Instagram
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Banja la Kardashian-Jenner ndilofunika kwambiri pa thanzi komanso kulimbitsa thupi, zomwe ndi gawo lalikulu la chifukwa chake timawakonda. Ndipo ngati muwatsata pa Instagram kapena Snapchat (monga momwe zimakhalira nthawi zambiri padziko lonse lapansi), mwina mwazindikira kuti amalemba za mitundu yonse yazogulitsa pafupipafupi, kuyambira zaumoyo ndi zolimbitsa thupi mpaka mafashoni ndi zopaka zodzikongoletsera. Mpaka posachedwa, komabe, ambiri omwe amalipidwa anali kuwuluka pansi pa radar munjira yopanda phokoso. M'makalata awo ambiri othandizira, sipanakhale umboni woti alandila kulipira kwawo kapena Instagram. M'malo mwake, mwina mumaganiza kuti amawonetsa tiyi wolimbitsa thupi ndi ophunzitsa m'chiuno omwe amawakonda chifukwa cha zabwino za mitima yawo. Ichi ndichifukwa chake bungwe loyang'anira otsatsa malonda mu Truth In Advertising lidawawonetsa sabata yatha, ndikulemba mndandanda wazitali zamakalata onse omwe adathandizidwa posachedwa, pomwe adalephera kutulutsa mtundu uliwonse wotsatsa. Iwo adasindikizanso zithunzi zosawerengeka zazomwe sizinatchulidwe patsamba lawo, chimodzi mwazomwe zili pansipa.
Ndiye mungadziwe bwanji ngati positi idathandizidwa kapena ayi? Federal Trade Commission idakhazikitsanso malangizo mu 2015 pazamalipiro omwe adalipira pazosangalatsa, ponena kuti munthu wotchuka kapena wolimbikitsa akapatsidwa ndalama zotsatsa malonda, ayenera kufotokozedwa momveka bwino patsamba lililonse. Osangokhala "kuwulula komanso kuwonekera" koma wotsatsa komanso wotsatsa ayenera kugwiritsa ntchito "chilankhulo chosamveka bwino ndikupangitsa kuti kuwulula kuonekere. Ogwiritsa ntchito akuyenera kuzindikira kuwulura kosavuta. Sayenera kuyang'ana." Mwanjira ina, ngati ili yotsatsa kapena yothandizidwa, iyenera kutero kwambiri zoonekeratu zosavuta kuzindikira. Monga mukuwonera pachithunzichi pamwambapa, zomwe Khloe analemba sizikunena za mgwirizano wolipidwa ndi Tiyi ya Lyfe. Njira imodzi yosavuta yomvekera za kuthandizira ndikuwonjezera ma hashtag ngati #ad ndi #sponsored, ndizomwe ambiri odziwika, otsogola, ndi malonda amathera nawo m'malo awo ochezera. Atayitanidwa, a Kardashian-Jenners adawonjezera ma hashtag #sp ndi #ad pazolemba zawo zonse zomwe adalipira posachedwa.
A Kardashian-Jenners alibe kanthu ngati sakudziwa zamalonda, choncho ayenera kuti anazindikira kuti zotsatila zalamulo zolephera kufotokoza chithandizo chawo zingakhale zoipa kuposa kungotenga masekondi awiri kuti awonjezere ma hashtag ku zolemba zawo kuyambira tsopano. Chosangalatsa ndichakuti, FTC imanenanso kuti ngati mumalipidwa kuti muvomereze malonda, kuvomereza kwanu kuyenera kuwonetsa zomwe mwakumana nazo zenizeni ndi chinthucho. Simungathe kuwunikiranso kapena kutumiza za chinthu chomwe simunayesepo, ndipo simuyenera kuvomereza zolemba zolipiridwa pazogulitsa zomwe simukuganiza kuti zikugwira ntchito. Popeza a Kardashian-Jenners akuwoneka kuti akuyesera kutsatira malangizowo, zingatsatire kuti ayima kumbuyo kwa malonda omwe amalimbikitsa. Tsoka ilo, akatswiri amati zinthu monga tiyi woyenera komanso ophunzitsa m'chiuno sizothandiza kwenikweni.
Mfundo yofunika kwambiri: ngakhale ndizabwino kuti mutenge chilimbikitso kuchokera ku machitidwe olimbitsa thupi odziwika bwino komanso mapulani azakudya (mutha kuwerenga Zomwe Timakonda Kwambiri pa Kylie Jenner Diet apa), mungafune kuyang'ana mozama pa kafukufuku wamankhwala aliwonse azaumoyo kapena zolimbitsa thupi aliyense. amalimbikitsa musanayese nokha, makamaka ngati akupeza ndalama zambiri kuti atero.