Chifukwa Chomwe Lululemon Amawononga Peresenti 1,000 Kwambiri ku Resale

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Kodi mungalipe madola 800 pa kabudula wachangu? Nanga bwanji $ 250 ya masewera a masewera? Ndipo bwanji ngati mitengoyo ndi ya zinthu zomwe mungatenge kumalo anu ogulitsira, osati mtundu winawake wamasewera? Zikupezeka, mafani ena a Lululemon amalipira kwambiri ndipo Zambiri kwa ogulitsa kudzera magulu Facebook, eBay, ndi Websites katundu ngati Tradesy, kumene mtengo markups akhoza skyrocket monga mkulu monga 1000 peresenti ya mtengo ritelo-omwe, ngati inu simunaperused Lululemon posachedwapa, anali kale phompho pang'ono kwa everywoman a. bajeti yoyambira. (Zovala zina zolimbitsa thupi ndizida zenizeni ndi mtengo wake - zimangotengera zomwe mukugula. Onani Sungani vs. Splurge: Zovala Zolimbitsa Thupi ndi Zida.)

Yogulitsa akuti anthu masauzande mazana ambiri ali mgulu lobisika la Lululemon-wogulitsa waku Canada "msika wachiwiri". Ngakhale mafani a pa intaneti omwe ali okonzeka kubweza zinthu zomwe zagulitsidwa kapena zobwezeredwa m'mbuyo sizodziwika, ndizochitika zomwe mungayanjane ndi malonda apamwamba monga Chanel kapena Louis Vuitton. "Lululemon ili ndi imodzi mwazinthu zogulitsa kwambiri patsamba lathu komanso kuti deta yakhala yosasintha," adatero Tracy DiNunzio, CEO wa Tradesy. Yogulitsa. "Nthawi zina tidzawona chidwi chofananako ndi malonda apakati, koma kufunikira kotereku sikumveka pamasewera."

Ndiye, n'chifukwa chiyani kwenikweni ndi activewear mtundu ngati Lululemon kupanga kwa chinthu otentha chotero pa Intaneti yogulitsanso msika, uko ndi yekha mwanaalirenji okonza? Kupatula apo, aliyense amatha kugula m'modzi mwa malo a Lululemon a njerwa ndi matope - osadikirira mindandanda ndi osagulitsa ogulitsa. Ena mwa mafani akuluakulu a chizindikirocho amatchula mfundo zomwe kampaniyo idachita ngati zifukwa zazikulu zomwe Lululemon adakhalira pamsika wogulitsa. Lululemon amasunga malonda osowa mwadala, amatulutsa zinthu zochepa ndipo mwadala sanabwezeretse, kusiya omwe akudzipereka kuti asakale pa intaneti pazogulitsidwa-chifukwa chake mitengo yotsika kwambiri pazovala ndi zina zomwe zimangokhala zotsika $ 150. (Dziwani Makampani 5 Atsopano a Athleisure Ophatikiza Ubwino ndi Mafashoni.)

Popeza masewera othamanga akukhala chizolowezi chofala kwambiri popanda chizindikiro chakuchedwa, sitinganene kuti mtundu wosowa ndi njira yoyipa ya Lululemon - sitigulitsidwa kwathunthu pamabudula a $ 800 amenewo.

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