Ubongo Wanu Pa: Kugula Zogulitsa

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Mumayenda mukusowa yoghurt, koma mumayenda ndi theka la khumi ndi ziwiri zokhwasula-khwasula ndi zinthu zogulitsa, tiyi wa m'botolo, ndi chikwama cha $100 chopepuka. (Pamwamba pa izo, mwina mwaiwala zonse za yogurt.)

Simatsenga. Masitolo akuluakulu amasiku ano adapangidwa kuti akopetse ubongo wanu kuti mugule mopupuluma. Umu ndi momwe:

Mukangoyamba Kulowamo

Maluwa, zipatso, ndi ndiwo zamasamba nthawi zambiri zimapezeka pafupi ndi khomo la sitolo. Chifukwa chiyani? Izi zimapatsa ubongo wanu malingaliro akuti mumalowa kwinakwake kwachilengedwe komanso malo abwino osangalalira kupatula tsiku lanu lonse, akufotokoza a Melanie Greenberg, Ph.D., katswiri wama psychology waku Northern California.

Pangani zokhazokha pamakontena kapena kugwera m'mabasiketi tumizani ubongo wanu uthenga wosamvetsetsa: Zipatso izi ndi zophika zimabweretsedwa kuchokera kumunda, mosiyana ndi kutumizidwa kudzera m'makampani ogulitsa mafakitale, Greenberg akuti.

Muyeneranso kuwona (ndikununkhiza!) Ophika buledi, atero Aner Tal, Ph.D., wa Cornell University Food & Brand Lab. Eni ake ogulitsa masitolo amadziwa kuti kununkhira kwa zinthu zophika kumene kumayambitsa njala. Ndipo mukakhala ndi njala, mumatha kutenga zakudya zowoneka bwino zomwe simunakonde kugula, kafukufuku akuwonetsa.

Mukasintha malingaliro anu ndikusankha kuchoka m'sitolo, zitseko zokhazokha zomwe zimayambitsidwa ndi masensa panja zimangotseka njira yanu. Pamodzi ndi zopinga zina, zopinga izi zimakukakamizani kuti mudutse gawo lalikulu la sitolo mukamatuluka, Greenberg akufotokoza.

M'misewu

Ochita kafukufuku amadziwa kuti mumakonda kusakatula magawo apakati pa mashelufu komanso malekezero azogulitsa kwambiri. Pachifukwachi, malo ogulitsa zakudya amaika zinthu zokopa kwambiri m'malo amenewo, akutero Tal. Kumbali inayi, zinthu zamalonda ndi zinthu zapadera nthawi zambiri zimayikidwa pamwamba ndi pansi pomwe maso anu amanyalanyaza.

Pazifukwa zomwezi, zinthu zomwe mumazifuna kwambiri (mkaka, mazira, ndi batala) nthawi zonse zimayikidwa kutali ndi khomo la sitolo momwe zingathere, akufotokoza motero Tal. Izi zimakukakamizani kuti mudutse zinthu zina zambiri panjira. Ndipo mukadutsa zinthu zambiri, ndiye kuti mumakonda kuponyera zinthu m'galimoto yanu, maphunziro akuwonetsa. (Ngolo zamagolosaleti zakula kwambiri pakapita nthawi, zomwe kafukufuku akuwonetsa zikukulimbikitsani kuti mugule zochulukirapo kuti mudzaze.)

Zogulitsa ndi Zapadera

Mukawona kutsitsa mtengo kapena kugulitsa katundu (ma tag achikasu aja omwe amafuula kuti "Awiri pa imodzi!" kapena "Sungani 30 Peresenti!"), gawo lina laubongo lanu lotchedwa mesial prefrontal cortex likuyaka, limapeza kafukufuku kuchokera ku yunivesite ya Stanford. Chikhulupiriro choti mutha kusunga ndalama chimachotsanso gawo lanu lamankhwala olumikizidwa ndi zowawa komanso zisankho zomwe musagule, kafukufukuyu akuwonetsa. Ngakhale simukufuna kwenikweni chinthucho, ubongo wanu umakulimbikitsani kuti mugule, kafukufukuyu akuwonetsa.

Supermarket imagwiritsanso ntchito njira yotchedwa "anchoring," yoyamba kupangidwa ndi ofufuza aku Israeli mzaka za 1970. Kumangirira kumaphatikizapo kumangiriza malingaliro anu pamtengo woyamba, wokwera kwambiri kuti mtengo uliwonse womwe ukuperekedwa uwoneke ngati chinthu chabwino. Chitsanzo: Ngati muwona chinthu chikugulitsidwa chokha pa $3.99, simungachigule kuposa ngati, pamwamba pa mtengowu, mumawonanso, "Nthawi zambiri $5.49." Ubongo wanu umakhulupirira kuti mukusunga ndalama ngakhale simukadagula chinthucho osayerekezera mtengo.

Kusanthula Zolemba Zamagetsi

Ndizosadabwitsa kuti ogulitsa malonda akuwonetsa zinthu zabwino kwambiri pazogulitsa zawo ndi zonena ngati "0 Trans Fats!" kapena "100 Peresenti Yambewu Yonse!" Ndipo ngakhale mawu awa (nthawi zambiri) ali owona, sizitanthauza kuti zakudya zamkati sizodzazidwa ndi zowonjezera zina, Tal akutero. Palinso kafukufuku yemwe akuwonetsa zolemba zobiriwira zobiriwira zimapangitsa kuti zinthu zizioneka zathanzi kwa inu, ngakhale zitakhala ma cookie kapena ayisikilimu.

Zolemba zina zimatsimikiziranso zomwe zimapangidwira kuti ziwoneke ngati zapadera, akutero Tal. Chitsanzo: Chidebe chimodzi cha yogurt chinganene kuti, "Gwero lalikulu la Probiotics!" ngakhale yogurt onse mwachilengedwe ndi probiotic. Ndipo masiku otha ntchito kapena "zabwino kwambiri" tsopano akuwonekera pachilichonse kuyambira pasta msuzi mpaka zotsukira m'mbale. Koma musapusitsike kukhulupirira kuti zinthuzi zimatha mwachangu kwambiri, a Greenberg achenjeza. "Otsatsa malonda amaonjezera masiku otha ntchito kuti akulimbikitseni kugula zinthu zatsopano," akufotokoza. Nthawi zambiri, ngakhale mkaka ndi mazira zimatha masiku angapo patsiku lolembedwalo, akuwonjezera.

Pamene Mukuyang'ana

Pambuyo pakutsatsa komwe mwangodutsamo, njira yotuluka ikhoza kukhala kuyesa kwakukulu kwamphamvu. Kuyesera kambiri kwapeza kuti kudziletsa kwanu kumatha kuwonongeka mukakakamizidwa kupanga zisankho zambiri. Akatswiri ogwiritsa ntchito apeza kuti ubongo wanu wotopa ndiwotheka kukopeka ndi maswiti, magazini, ndi zina zomwe mumakonda kugula ku kaundula.

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