Blink Fitness Ili ndi Imodzi mwa Zotsatsa Zopatsa Thupi Labwino Kwambiri komanso Zolimbitsa Thupi

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Ngakhale kusunthika kwakuthupi kwasintha, zotsatsa zaumoyo komanso zolimbitsa thupi nthawi zambiri zimawoneka chimodzimodzi: Matupi oyenerera akugwira ntchito m'malo okongola. Zitha kukhala zovuta kuyang'anizana ndi dziko la Instagram fit-lebrities, lithe ad kampeni, ndi otchuka kwambiri omwe timawawona pama TV tsiku lililonse. Nthawi zina zimakhala zomwe timafunikira polimbikitsidwa, komanso zimatha kupanga miyezo yosatheka kwa anthu ambiri. Ndipo ngakhale kuchita masewera olimbitsa thupi kumafuna kuti mukhale ndi thanzi labwino komanso kuti mukhale ndi thanzi labwino, zikuwoneka kuti kutsindika pakuwoneka bwino sikuli kutali.

Koma zoona zake n’zakuti, thupi lathanzi silimawoneka mofanana kwa aliyense (ndipo silimaphatikizapo mapaketi asanu ndi limodzi). Ndipo Blink Fitness yolimbitsa thupi (masewera olimbitsa thupi okwera mtengo omwe ali ndi malo 50 m'dera la New York City) - amatenga izi mozama ndipo adayesetsa kuchita zinthu mosiyana zaka zingapo zapitazi. Mwachitsanzo, mu 2017, zotsatsa za Blink zokhudzana ndi thanzi komanso zolimbitsa thupi sizinawonetse ma toned, olimba bwino kapena othamanga odziwa bwino masewera, koma mamembala okhazikika a masewera awo olimbitsa thupi. Kampeni yotsatsa ya "Every Body Happy" idawonetsa anthu enieni okhala ndi mawonekedwe ndi makulidwe onse. (BTW-pano pa Maonekedwe, tili * tonse pokhala yanu Zabwino Kwambiri.)

Mfundo yaikulu: Thupi lililonse logwira ntchito ndi thupi losangalala. (Mwachangu-ndi nthawi yoti mupange mawonekedwe anu chikondi.) "'Fit' imawoneka yosiyana ndi aliyense ndipo timakondwerera izi," atero a Ellen Roggemann, VP Wotsatsa wa Blink Fitness, polengeza atolankhani kulengeza za kampeni. Polimbikitsa "Mood Above Muscle," akuyembekeza kuti asayang'ane kwambiri zotsatira zakuthupi komanso zambiri pakulimbikitsa mtima komwe kumabwera chifukwa chokhala achangu, "malinga ndi kutulutsidwa. Blink adatinso kafukufuku yemwe adawonetsa kuti 82% aku America akuti ndikofunikira kuti iwo azimva bwino kuposa kuwoneka bwino. Ichi ndichifukwa chake amafuna kuti zotsatsa zawo zaumoyo ndi zolimbitsa thupi ziziyamika ndikulandila matupi onse m'malo awo - chifukwa thupi lililonse limakhala lolimba.

Mu 2016, Blink adapempha mamembala awo kuti alembe Instagram kuwonetsa chidaliro chawo ndikufotokozera chifukwa chomwe akuyenera kusankhidwa. Iwo adachepetsa zoperekedwa 2,000 mpaka 50 semi-finalists ndipo adaziyesa kutsogolo kwa gulu lodzaza nyenyezi; wojambula Dascha Polanco (Dayanara Diaz on Orange ndi New Black) ndi Steve Weatherford wakale wa NFL. Pamapeto pake, adasankha anthu 16 omwe anali ndi mawonekedwe, makulidwe, komanso kuthekera kwa mamembala a Blink. (Ngati mumakonda izi, muyenera kukhala ndi ma hashtag amthupi mwanu.)

Pomwe tonse tikufuna kugoletsa matupi athu abwino (chifukwa palibe manyazi pakufuna kukhala olimba, othamanga, kapena okhwima), ndizosangalatsa kuwona anthu ena nthawi zonse azotsatsa zolimbitsa thupi, m'malo mwa anthu omwe amapereka moyo wawo wonse kuchita masewera olimbitsa thupi. (Funso: Kodi ungakonde thupi lako koma ukufunabe kusintha?)

Ndipo anthu ambiri amavomereza izi; pafupifupi 4 pa 5 aku America ati ubale wawo ndi matupi awo ukhoza kusinthidwa, ndipo pafupifupi magawo awiri mwa atatu aliwonse akuti zikulepheretsa kugwirira ntchito pazithunzi zosatheka zomwe zimawonetsedwa munyuzipepala, malinga ndi kafukufuku wopangidwa ndi Blink. Ichi ndichifukwa chake adalimbikitsa kampeni yawo ndi mawu monga, "Thupi labwino kwambiri ndi thupi lanu," komanso "achigololo ndimikhalidwe yamaganizidwe, osati mawonekedwe a thupi."

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