Makampani Awa Akupanga Kugula Kwa Ma Bras Amasewera Kuchepa

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Kwa zaka zambiri, Rachel Ardise wakhala wokonda ma Lululemon awiriwa omwe amavala mwachipembedzo. Ndipo manejala wazaka 28 wazogwirizira kasitomala amadziwa bwino kuti ndi nsapato yanji yabwino yodula mitengo mtunda wautali kukonzekera ku New York City Marathon - koyamba mu Novembala. Koma zikafika pamasewera amasewera? Sili yakuda komanso yoyera.

"Ndili ndi chimango chochepa koma ndikulemera kwambiri pachifuwa kotero sizing nthawi zonse zimakhala zovuta pofunafuna masewera oyenera," akutero. "Pali mitundu yambiri yamitundu yosiyanasiyana yokhala ndi mapangidwe osiyanasiyana ndi mitengo yamitengo kotero kuti zitha kukhala zopweteka kwambiri kuti mupeze oyenera. Ngati 'abwino' anga ali m'malo ochapa zovala, nthawi zina zimakhumudwitsa kulimbitsa thupi konse." (Zogwirizana: Zomwe Muyenera Kudziwa Musanagule Sports Bra, Malinga ndi People Who Design Them)

Ardise sikuti ali yekha. M'malo mwake, pafupifupi m'modzi mwa azimayi asanu amati mabere awo amawateteza kuti azichita masewera olimbitsa thupi, malinga ndi kafukufuku wofalitsidwa mu Zolemba Pazolimbitsa Thupi & Zaumoyo. Kafukufuku wa azimayi 249 adapeza kuti kulephera kupeza kamisolo koyenera komanso kuchita manyazi ndi kuyenda kwa mawere ndi zomwe zidalepheretsa kutuluka thukuta. Tsopano, maina akulu akulu akuyembekeza kusintha momwe amaganizira zothandizidwa.

Kumayambiriro kwa chilimwe, Reebok adatulutsa PureMove Bra yomwe ili ndi ukadaulo wapamwamba kwambiri womwe umasintha malinga ndi kulimbitsa thupi kwanu. M'malo mwake, idapangidwa kuti igwiritsidwe ntchito ngati zida zopangira zida zoteteza zipolopolo ndi ma spacesuits a NASA. Yerekezerani izi: Bra imamva bwino mukamachita masewera olimbitsa thupi a HIIT kuphatikiza ma burpees ndi kulumpha mabokosi, kenako imatsitsimuka mukamachita zochepa, monga yoga kapena Pilates. (Zowonjezera apa: Reebok's PureMove Sports Bra Adapts to Your Workout Pamene Mukuvala) Reebok adagawananso kafukufuku wochititsa chidwi: Pafupifupi 50 peresenti ya anthu omwe amayesedwa amamva ululu wa m'mawere nthawi zonse pamene akuchita masewera olimbitsa thupi-ndipo choyipa kwambiri, amayi ambiri amadziimba mlandu pamasewera awo. zomangira sizikukwanira.

Danielle Witek, wopanga zovala zaluso ku Reebok akuti: "Amayi akhala akunyengerera akafika pamasewera awo amasewera." "Amayi ena adagawana nawo kuti adavala ma bras angapo amasewera, ndipo ena adavomereza kuti adagula masitayilo apamwamba kapena otsika mtengo osathandizira, kuti athane ndi zotsatira za zowawa, kusapeza bwino, kapena chithandizo chotsatira."

Reebok si kampani yoyamba kutembenuzira chidwi chawo pamasewera amasewera mochedwa. Chaka chatha, atatha zaka ziwiri akutukuka, Lululemon adatulutsa bra yawo ya Enlite kuti ichite masewera. Adapangidwa pogwiritsa ntchito mayankho othandiza ochokera kwa azimayi okwana 1,000+, bwaloli limakhala ndi kapangidwe kosalala, kopanda msoko komanso makapu omangidwa omwe amachepetsa kuchepa kwa thukuta lanu.

Chaka chino kampani ikupita patsogolo ndi woyendetsa ndege wa Signature Movement Experience motsogozedwa ndi gulu lawo lofufuza ndi chitukuko, Whitespace, komwe kuyambira mwezi uno, makasitomala m'masitolo ena amatha kulumphira m'sitolo ndikuphunzira za mtundu wawo wapadera zoyenda. Pogwiritsa ntchito masensa, Lululemon amatha kuwona momwe thupi la kasitomala aliyense limayendera, kenako ndikupereka malingaliro pazogwirizana ndi zosowa zawo.

"Tikayang'ana m'tsogolo, gulu la Whitespace likukonzekera kugwiritsa ntchito zomwe zasonkhanitsidwa ndi zidziwitso zomwe zapezedwa kuti zidziwitse komanso kupangira zida zam'tsogolo za bra kuti zipereke makonda athu kwa alendo athu," akutero Chantelle Murnaghan, woyang'anira zatsopano ku Lululemon. (Zogwirizana: Lululemon Adangoyambitsa Bwino Lawo Loyamba Tsiku Lililonse-Ndipo Zimamveka Ngati Osavala Chilichonse)

Mitundu iyi imadziwa kuti bwalo lamasewera loyenera likhoza kukhala kusiyana pakati pa zolimbitsa thupi zakupha komanso kulimbitsa thupi konse. Pamene Nike adatulutsa FE / NOM Flyknit Bra pakati pa chaka cha 2017, cholinga chawo chinali chakuti potsiriza apatse amayi chinachake chomwe chimakhala ndi mawonekedwe ndikuwapangitsa kukhala omasuka panthawi iliyonse.

"Izi ndi zazikulu kuposa bra, kwenikweni," Janett Nichol, Wachiwiri kwa Wachiwiri kwa zovala zatsopano ku Nike adatero potulutsa atolankhani panthawiyo. "Ndizokhudza kuthetsa zopinga zomwe amayi amakumana nazo pamasewera ndi moyo."

Funso nlakuti: Chotsatira nchiyani? Kupitiliza luso, zowona. Kuyang'ana pa chitonthozo, mosakayikira. Ndipo ndithudi, kumvetsera zomwe akazi akufunadi. "Tili m'nthawi yolimbikitsa amayi ndipo tili ndi njala yamaganizidwe omwe amakondwerera ndikuthandizira azimayi," akutero a Witek. "Tikuyembekeza kubwezera amayi chikhumbo chofuna kutenga nawo mbali pazochitika zilizonse zomwe angasankhe. Munthu aliyense pa msinkhu uliwonse, kutenga nawo mbali pazochitika zilizonse, amayenera kukhala ndi mankhwala ogwira ntchito kwambiri omwe amawalola kuti azisuntha m'njira yawoyawo. "

Ponena za Ardise, pamapeto pake adapeza kalembedwe ka Under Armor komwe kamamuthandiza pazonse kuyambira Lachiwiri chisanachitike 5K mpaka Loweruka. (Anagulanso mumitundu isanu ndi umodzi).

"Ndayesa kusanthula kwamitundu yonse kuti ndiwonetsetse kuti ndili ndi nsapato zothamanga, chifukwa chiyani bwalo lamasewera liyenera kukhala losiyana?" akufunsa. "Ndili ndi mwayi kuti ndapeza imodzi yomwe imandikwanira komanso yondiyendera bwino."

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