Momwe Instagram Yabodza Yokhudza Kukongola ndi Mowa Wakuzunza Rose Pamwamba
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Tonse tili ndi mnzake amene akuwoneka kuti akukhala moyo wabwino kwambiri pazanema. Lousie Delage, wazaka 25 waku Parisian, atha kukhala m'modzi mwa abwenziwo - omwe amangotumiza mayendedwe modzikweza, kudya chakudya chamadzulo ndi anzawo osangalatsa, komanso kugona pa ma yatchi ozikika pakati pa Mediterranean, kumwa m'manja .
Moyo wake wowoneka bwino wamupangitsa kukhala ndi otsatira 68,000 a Instagram - koma sakudziwa kuti si weniweni.
Metro akuti Louise ndi munthu wabodza wopangidwa ndi bungwe lazotsatsa la BETC kwa kasitomala wake, Addict Aide. BETC idamupangitsa kukhala ndi moyo poyesa kuwonetsa ogwiritsa ntchito malo ochezera a pa Intaneti momwe zimakhalira zosavuta kunyalanyaza kuledzera kwa mnzako kapena wokondedwa. Ngakhale mawonekedwe a Louise akuwoneka kuti ali ndi nthawi ya moyo wake, amakhalanso ndi mowa pazithunzi zake zilizonse.
Malinga ndi Adweek, zidangotenga BETC miyezi iwiri yokha kuti ithandizire akauntiyo kukhala ndi otsatira ambiri. Iwo adatha kuchita izi mwa kutumiza zithunzi panthawi yoyenera, kupeza ogwiritsa ntchito kwambiri, kuonetsetsa kuti akutsatira "olimbikitsa" angapo a chikhalidwe cha anthu komanso kuphatikizapo ma hashtag angapo ndi positi iliyonse yokhudzana ndi chakudya, mafashoni, maphwando, ndi mitu ina yofanana.
"Panali anthu ochepa omwe adazindikira msamphawo - mtolankhani pakati pa ena, inde," Purezidenti wa bungwe lotsatsa malonda komanso director director a Stéphane Xiberras adauza Adweek. "Pamapeto pake, ambiri adangowona msungwana wokongola wanthawi yake osati mtsikana wosungulumwa, yemwe sali wokondwa konse komanso ali ndi vuto lalikulu la mowa."
Bungweli pamapeto pake lidathetsa chiwembucho poyika kanema wotsatira pa Instagram ndi YouTube, ndikuyembekeza kutsimikizira kuti kutsatira anthu owoneka bwinowa komanso kungokonda zomwe adalemba kumatha kupangitsa kuti wina ayambe kusuta mosadziwa.
Kampeni iyi sikuti imangolimbikitsa anthu kuti abwerere m'mbuyo ndikuyang'ana chithunzi chachikulu cha abwenzi awo, komanso akuyesetsanso kuthandiza anthu kuti ayang'anenso pazinthu zawo zakumwa mankhwala osokoneza bongo.
Komanso, tisaiwale kuti zingakhale zophweka kukhala ngati munthu pa TV. Choncho samalani amene mumatsatira ndipo musakhulupirire zonse zomwe mukuwona.