Malonda a Super Bowl a Olay Ali Ndi Gulu La Madona A Badass Omwe Akufuna #MakeSpaceForWomen In STEM

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Zikafika ku Super Bowl ndi zotsatsa zomwe amayembekeza kwambiri, azimayi amakonda kukhala omvera omwe amaiwalika. Olay akuyesera kusintha izi ndi malonda oseketsa, koma olimbikitsa omwe amakumbutsa anthu kulikonse kuti apange malo azimayi m'magawo azolamulidwa ndi amuna.

Lilly Singh yemwe ndi wosewera, wosewera Busy Philipps, wopuma pantchito wa NASA Nicole Stott, wochita zisudzo Taraji P. Henson, komanso mtolankhani Katie Couric, Chidziwitso cha Super Bowl LIV cha Olay chikuwonetsa gulu lazamantha la azimayi omwe akufuna kupita ku #MakeSpaceForWomen, chabwino, malo ( zambiri pa hashtag ya Olay ndi zomwe amatsatira pamphindi). Zamalonda zimalimbikitsidwa ndi malo oyamba aakazi onse omwe adachitika chaka chatha, malinga ndi zomwe atolankhani adagawana ndi Olay.

"'Kodi pali malo okwanira akazi?' Ndani adalemba izi? Kodi anthu akufunsabe funsoli? " akuti Couric potsegulira malonda.

Zachisoni, anthu ena ndi ndikufunsabe funso limenelo. "Monga mkazi ku STEM, ndikudziwa momwe zimakhalira kukhala m'modzi mwa azimayi ochepa m'chipinda - kapena malo osungira malo," adatero Stott ponena za kutsatsa kwa Super Bowl kwa Olay. "Ndikofunikira kuti aliyense adziwe kuti chombo cha m'mlengalenga sichisamala kaya ndiwe mnyamata kapena mtsikana."

Olay akuyembekeza kuti malonda ake atha kuthandiza kuthana ndi kusiyana pakati pa amuna ndi akazi m'malo mwazomwe amuna amalamulira kudera lonselo, kuphatikiza m'minda ya STEM ngati kuyenda mlengalenga, komanso pakupanga zotsatsa za Super Bowl. ICYDK, pomwe pafupifupi theka (45%) ya mafani a NFL ndi akazi, pafupifupi kotala (27%) yazotsatsa za Super Bowl zapitazo adasokoneza akazi, malinga ndi zomwe atolankhani a Olay adachita.

"Tikuzindikira kuti mafakitale ambiri sanafikebe pakati pa amuna ndi akazi, ndichifukwa chake tikugwiritsa ntchito malonda athu a Super Bowl kuti tiwonetse azimayi opanda mantha omwe akhala akuyenda m'mafakitale awo ngati njira yolimbikitsira anthu kulikonse kuti atenge nawo mbali ndikuthandizira Opaleshoni # MakeSpaceForWomen, "a Eric Rose, omwe ndi director director a Olay, anatero m'mawu. "Olay amakhulupirira kuti tikamapanga malo kwa amayi, timapanga malo kwa aliyense." (Zokhudzana: Philipps Wotanganidwa Ali Ndi Zinthu Zina Zosangalatsa Zonena Zokhudza Kusintha Dziko Lapansi)

Monga gawo la gawo la Olay #MakeSpaceForWomen (lomwe likupezeka ndipo lidzakhalapo mpaka 3 February), pa tweet iliyonse yomwe ikunena za hashtag ndi ma tags @OlaySkin, mtundu wokongolawo upereka $ 1 (mpaka $ 500,000) kwa osapindulitsa, Girls Who Code . Bungweli limathandizira kupatsa amayi ukadaulo, zida, ndi maluso ofunikira kuti athe kupitilira magawo a STEM monga sayansi yamakompyuta.

Asanaulutse zotsatsa zake za Super Bowl, Olay wapereka kale $25,000 kwa Atsikana Omwe Amakhala Nawo m'maina a openda zakuthambo Christina Koch ndi Jessica Meir, omwe adatenga nawo gawo paulendo wachiwiri wa azimayi masabata angapo apitawo. (Zogwirizana: Mkazi Wazamalonda Uyu Akusungitsa Ndalama M'mabizinesi Ena Owatsogolera Akazi)

"Atsikana Omwe Code ali okondwa kuyanjana ndi Olay pamalonda a Super Bowl ndikukondwerera mbiri yakale yazaka zonse zapamtunda," Reshma Saujani, woyambitsa Girls Who Code, adatero m'mawu ake. "Opanga azimayi osiyanasiyana, azimayi onse ndizomwe timafuna kuti atsikana athu aganizire akaganiza zantchito zamakompyuta."

Props to Olay osati kungopatsa mphamvu amayi kuti akwaniritse maloto awo, komanso kukumbutsa anthu kulikonse kuti #MakeSpaceForWomen. Onerani zotsatsa zamtundu wonse pansipa:

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