Blogger Yokulirapo Ili Ikulimbikitsa Mitundu Yamafashoni ku #MakeMySize

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Kodi mumayamba kukondana ndi rder romper pokhapokha mutapeza kuti sitoloyo siyikhala ndi kukula kwanu? Ndiyeno, pambuyo pake, mukayesa kugula pa intaneti, mumabwerabe chimanjamanja?

Kwa azimayi achikulire, zochitika zamtunduwu zokhumudwitsa ndizofala. Ngakhale mphamvu ya kayendedwe ka thupi-pos ndi koyara yotupa ya #effyourbeautystandards, mitundu yochepa ya zovala imapanga makulidwe ophatikizana (ngakhale kuti amayi ambiri a ku America amavala pakati pa kukula kwa 16 ndi 18, malinga ndi kafukufuku wa 2016). (Zokhudzana: Kumene Kusuntha kwa Thupi-Positivity Kuyima ndi Komwe Kuyenera Kupita)

Pambuyo pa zaka zambiri akuyang'anizana ndi tsankho, mkazi mmodzi wakhala akukwanira. Mwezi watha, blogger wamkulu wamafashoni Katie Sturino adayimilira pazama media, akupereka mawu kwa azimayi mamiliyoni ambiri omwe akukumana ndi vuto lomwelo. Sturino, wochita bizinesi kumbuyo kwa The 12ish Style, blog yomwe imakondwerera lingaliro loti masitayilo a chic alibe malire a kukula, adapita ku Insta kuti akafotokozere zokhumudwitsa zake pogula masitayilo otalikirapo. (Mutha kumukumbukira ngati m'modzi mwa azimayi oyipa omwe adatithandizira kuyambitsa #LoveMyShape.)

"Ndafika pamalire anga ndi opanga omwe samaganizira za thupi langa!" adajambula selfie momwe amavala theka la ma jeans a XL omwe sakwanira. "Chonde tumizani ma selfies anu omwe akhumudwitsidwa pachipinda chanu komanso masitayelo omwe mukufuna kuti apezeke kwa inu."

Kuyitanidwa kwake kunayambitsa kampeni ya #MakeMySize. Kupyolera mu izi, Sturino akuyembekeza kubweretsa kuzindikira ndi kusintha kwa mafashoni polimbikitsa opanga kuti apange zisankho zowonjezera. Sakubwerera m'mbuyo kutsutsa kwake, kugwiritsa ntchito malo ochezera a pa Intaneti ngati nsanja yolimbana ndi makampani omwe samapereka masitayelo a matupi olimba.

Mu positi imodzi yowopsa ya Insta, Sturino adayitanitsa Zara chifukwa chakukula kwamtundu wautali. "@zara ali pamwamba pa mndandanda wa #MakeMySize bc akhala akundikhumudwitsa m'chipinda choyenerera kwa zaka zambiri," akutero pa chithunzi atavala diresi la Zara lomwe liri lothina kwambiri.

"Ndi uthenga wanji womwe mumatumiza kusukulu yasekondale, koleji, ndipo makamaka mayi wachikulire yemwe amayenda m'sitolo yanu," akufunsa atatsagana ndi zithunzi zingapo zomwe zimajambulidwa mchipinda chovala ku Aritzia. Pa chithunzi chilichonse, amavala kukula kwakukulu komwe kulipo pamwamba, siketi, ndi madiresi, zomwe sizikugwirizana kapena kukongoletsa thupi lake lonse.

Polemba chizindikiro cha Alice ndi Olivia, Sturino adalemba mawu oti, "Ndimakonda mkanjo wokulira wa kambukuyu ndipo ndikadakonda kuvala mu saizi yanga. Tidziwitse okonza mapulani kuti ifenso tikufuna kuvala zovala zawo."

Uthenga wake ukugunda kunyumba ndi omutsatira ake 227K omwe akhala akugawana zakukhosi kwawo pakungosalira kukula kwake. "Ifenso tikufuna kuvala zovala zokongola! Osati za MUMU !!" wolemba wina akulemba. Ndemanga ina yolimbikitsa imati, "pitilizani nkhondoyi, ndinu odzoza modabwitsa komanso otengera chitsanzo. Kudzidalira ndiko kukula kokongola kwambiri." Ena ayambanso kuyika ma selfies awo okhumudwitsa oyenera.

Ngakhale athandizidwa onse, Sturino walandiranso mayankho olakwika, okhumudwitsa thupi. (Uthenga wofulumira kuchokera ku Maonekedwe ogwira ntchito: Kwa nonsenu omwe mumatuluka kunja uko, tikukupemphani mwaulemu kuti #MindYourOwnShape. Kuzunza munthu wina thupi lake sikuli bwino.)

Mayankho achidani awa kwa Sturino amangotsimikizira chifukwa chake kayendetsedwe ka #MakeMySize ndikofunika kwambiri. Poyang'ana kwambiri kukhalabe ndi chiyembekezo, wolemba mabulogu okongola amanyalanyaza omwe amadana nawo koma amatikumbutsa kuti ziwopsezo ndizambiri. Kaya ndi mawu opanda tanthauzo kapena kusowa kwamitundu yonse m'sitolo, uthengawu ndiwowopsa. Mkazi aliyense amayenera kudzimva bwino, osatengera kukula kwa mathalauza ake. (Zokhudzana: Wabwino waku America Adapanga Kukula Kwa Jeans Kwatsopano-Nachi Chifukwa Chake Ndikofunikira)

Nkhani yabwino? Kusintha kuli pafupi. Okonza ena monga Mara Hoffman ndi Rachel Antonoff ayamba kukulitsa kukula kwake komwe amapereka, malinga ndi Sturino, yemwe amapereka mndandanda wathunthu wazopanga zomwe zili patsamba lake la Insta. Amaperekanso kufuula kwa omwe amapita nawo kukaphatikizira kuphatikiza ModCloth, Nordstrom, Loft, Stitch Fix, ndi J.Crew. (Zogwirizana: Makina Opangira Zovala Zabwino Kwambiri)

Koposa zonse, ziribe kanthu zomwe mumavala tsiku lililonse, Sturino amapatsa mphamvu amayi "kuyika chidaliro chanu poyamba." Zikomo, Katie, chifukwa chokukumbutsani kuti kudzikonda ndichinthu chanu chofunikira kwambiri.

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