Kodi Zotsatsa Zovala Zapansi za Thinx Zidasakanizidwa Chifukwa Amagwiritsa Ntchito 'Nthawi' ya Mawu?

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Mutha kupeza zotsatsa zakukula kwa mabere kapena momwe mungapangire gulu la gombe paulendo wanu wam'mawa, koma anthu aku New York sadzakhala akuwona ma panti anthawi. Thinx, kampani yomwe imagulitsa zovala zamkati zomwe zimayamwa msambo ndipo zadzipereka kuti zithetse vuto la kusamba, posachedwapa inayambitsa kampeni yotsatsa malonda pofuna kudziwitsa anthu za malonda awo komanso zomwe zimayambitsa: kuthetsa kusalana. Kutsatsa kumeneku kukuwonetsa azimayi pambali pa zithunzi za theka la mphesa yosenda (yomwe imafanana kwambiri ndi nyini) kapena dzira losweka (kutengera mazira osamba opanda mazira akusamba) ndikuwerenga kuti: "Zovala zamkati za azimayi omwe ali ndi nthawi." Amaphatikizaponso kufotokozera mwachidule kwakanthawi kwenikweni (mukudziwa, ngati mwaiwala). (Kuti mumve zambiri pazomwe zikuchitika, onani Ubongo Wanu: Nthawi Yanu Yosamba.)

Zikumveka osalakwa mokwanira, sichoncho? Ndiponsotu, nthaŵi ina iliyonse, mkazi amene ali pafupi nanu amakhala akusamba—ndipo ndi anthu ochepa chabe amene amalankhula momasuka za kusamba. M'malo mwake, timanong'onezana mobisa m'maofesi osambira amaofesi kapena timapereka zokambirana pamutuwu pamsonkhano wathu wapachaka.

Chabwino, Outfront Media-kampani yomwe imayang'anira kutsatsa kwakukulu ku Metropolitan Transportation Agency (MTA) ku New York City-yakana posachedwa pempho la Thinx lochitira malonda m'misewu yapansi panthaka. Kulingalira, malinga ndi kuyankhulana kwa Outfront Media ndi Mic: zithunzi zolaula komanso khungu lochulukirapo zomwe zotsatsa zikuwonetsa. Malinga ndi malangizo a MTA, zotsatsa zomwe zikuwonetsa "zogonana kapena zonyansa" kapena kuvomereza mtundu uliwonse wa "bizinesi yokhudzana ndi kugonana" ndizoletsedwa.

Chabwino, timapeza chinthu chosafunikira (ngati?), Koma tikuyesetsabe kudziwa momwe Thinx, kampani yomwe ikuyembekeza kusintha kusamba, agwera mgululi. Izi ndizochita zathupi, anthu! Ndipo zithunzi zowoneka bwino kwambiri ngati, ahem, zowonetsera ku New York Museum of Sex-plaster makoma a zomwe zimamveka ngati sitima iliyonse.

Vuto lathu lalikulu: Chimodzi mwazokhumudwitsa zitha kukhala kuti zotsatsa izi zikuwonetsa mawu oti "nthawi." Ndipo malinga ndi mkulu wa zamalonda wa Thinx, oimira ena a Outfront Media anali ndi nkhawa kuti ana awona mawuwo ndikufunsa makolo awo tanthauzo lake (kumwamba sikungatheke!).

Outfront Media yatsimikiza kuti sinakane zotsalazo, koma sizingaziwonetse momwe ziliri pano. Izi zati, mathalauza anthawi iyi sangafunenso kulengeza kowonjezera - adagulitsa kale zomwe akuganiza kuti zitha chaka ndi theka.

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