Gwyneth Paltrow's Goop Akuimbidwa Mlandu Wopitilira 50 "Zonena Zaumoyo Zosayenera"

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Kumayambiriro sabata ino, Truth in Advertising (TINA) yopanda phindu idati idachita kafukufuku wokhudzana ndi moyo wa a Gwyneth Paltrow, Goop. Zomwe apezazi zidawapangitsa kuti apereke madandaulo kwa maloya awiri aku California akuti malo aboma akupanga "madandaulo osayenera" ndikugwiritsa ntchito "njira zachinyengo zotsatsira." Akuyembekeza kuti kuwonetsa chidwi ndi kusasamala kudzalimbikitsa opanga malamulo kuti atseke tsambalo, kapena alimbikitse Goop kuti asinthe kwambiri zomwe zili patsamba lino.

Mu lipoti lake, TINA akuti adapeza malo osachepera 50 pomwe tsambalo limalimbikitsa zinthu zomwe "zitha kuchiza, kuchiritsa, kupewa, kuchepetsa zizindikilo, kapena kuchepetsa chiopsezo chodwala matenda angapo, kuyambira kukhumudwa, kuda nkhawa, ndi kugona tulo , kusabereka, kuphulika kwa chiberekero, ndi nyamakazi." Ndipo kungotchula ochepa. (Zogwirizana: Peresenti ya 82 ya Zotsatsa Zodzikongoletsera Ndi Bogus)

Madandaulo a TINA atadandaula pazinthu zingapo zomwe mtunduwu wakumanapo nazo kale. Chaka chatha, National Advertising Division (NAD) idatsegula kafukufuku wopempha kuti Goop abwezere zonena zathanzi za Moon Juice dietary supplements, zogulitsidwa pa Goop.com. (Mukudziwa, zinthu zomwe Gwyneth Paltrow amamuyika mu $ 200 smoothie yake.) Zotsatira zake, Goop adasiya mwaufulu zonena zake.

Webusaitiyi idawotchedwanso koyambirira kwa chaka chino pomwe ob-gyn's blog blog yolemba idalimbikitsa kutsimikizika kosatsimikizika kwa mazira a ukazi ngati njira "yolimbitsira ndi kamvekedwe," "kulimbitsa mphamvu zachikazi," komanso "kukulitsa chisangalalo," mwa zina zonena. Dr. Jen Gunter adatcha "zinyalala zazikulu kwambiri zomwe sanawerengepo" ndipo adalemba zambiri za zomwe amayi ayenera kutengera asadakhulupirire zidziwitso zamtunduwu. (Ob-gyn omwe tinalankhula nawo za mazira a jade anali ndi mawu amphamvu kwambiri oti anene za izo, nayenso.)

Miyezi ingapo yapitayo, tsambalo lidatsutsidwanso chifukwa cholimbikitsa zomata za "mphamvu zolimbitsa mphamvu" ndikuchotsa zonena zake pambuyo poti akatswiri a NASA adatsutsa chiphunzitsocho pa Gizmodo.

TINA amagawana kuti Goop adapatsidwa mwayi wokonza ndikusintha zida zake. Komabe, Goop adangopanga "kusintha pang'ono," zomwe zidalimbikitsa TINA kuti ikadandaule ndi opanga malamulo.

"Zogulitsa zamalonda monga zomwe zimatha kuchiza matenda ndi zovuta sizimangophwanya malamulo okhazikitsidwa koma ndi njira yachinyengo yotsatsira yomwe ikugwiritsidwa ntchito ndi Goop kudyera masuku pamutu akazi kuti apeze ndalama.Goop iyenera kuyimitsa malonda ake osokeretsa-anthu nthawi yomweyo, "wamkulu wa TINA a Bonnie Patten atero.

Goop wayankhapo madandaulowo, ndikuwuza E! Nkhani: "Ngakhale tikukhulupirira kuti zomwe TINA amafotokoza pazomwe timachita ndizosocheretsa ndipo zonena zawo sizinatsimikizike komanso zopanda maziko, tipitiliza kuwunika zomwe tapanga ndi zomwe tapanga ndikupanga kusintha komwe tikukhulupirira kuti ndikwanzeru komanso kofunikira pokomera gulu lathu la ogwiritsa ."

Zomwe zimabwera chifukwa chodandaula kwaposachedwa, izi zimakumbutsa kuti musakhulupirire chilichonse chomwe mwawerenga, makamaka pankhani yathanzi lanu.

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