Patagonia Alonjeza Kupereka 100% Yakugulitsa Kwakuda Lachisanu Kumabungwe Othandizira Zachilengedwe
Zamkati
Patagonia akulandira ndi mtima wonse mzimu watchuthi chaka chino ndipo akupereka 100% ya malonda ake padziko lonse Lachisanu Lachisanu kwa othandizira zachilengedwe omwe akumenyera kuti ateteze zachilengedwe zapadziko lapansi. Mtsogoleri wamkulu wa Patagonia Rose Marcarioa anafotokoza mu blog positi kuti ndalama zokwana madola 2 miliyoni zidzapita kumagulu omwe "akugwira ntchito m'madera akumidzi kuti ateteze mpweya wathu, madzi, ndi nthaka kwa mibadwo yamtsogolo." Izi zikuphatikiza mabungwe 800 ku US komanso padziko lonse lapansi.
"Awa ndi magulu ang'onoang'ono, omwe nthawi zambiri amalandila ndalama zochepa komanso amakhala pansi pa radar, omwe amagwira ntchito kutsogolo," akupitiliza Marcarioa. "Thandizo lomwe titha kupereka ndilofunika kwambiri tsopano kuposa kale."
Kusunthaku sikutanthauza mawonekedwe akunja akunja, omwe amapereka kale 1% yazogulitsa zake zatsiku ndi tsiku kumabungwe azachilengedwe. Malinga ndi CNN, zopereka zapachaka za mtunduwo ku zachifundo zidafika $7.1 miliyoni chaka chathachi.
Izi zati, chisankho cha chaka chino chinali ndi zambiri ndi ganizo lake lofuna kuchepetsa malipiro otere. "Lingalirolo lidatuluka mumsonkhano wokambirana pomwe kampaniyo idaganizira momwe ingayankhire zotsatira za chisankho chapulezidenti," adatero Marcarioa. "Monga njira yothanirana ndi kusintha kwa nyengo komanso mavuto omwe amakhudza mpweya wathu, madzi ndi nthaka, tidawona kuti ndikofunikira kupitilira ndikulumikiza makasitomala athu ambiri, omwe amakonda malo amtchire, ndi omwe akumenya nkhondo mosatekeseka kuti awateteze. Ziwopsezo zomwe dziko lathuli limakumana nazo zimakhudza anthu amitundu iliyonse, kuchuluka kwa anthu, mmbali zonse zadziko, "adamaliza. "Tonsefe timapindula ndi malo abwino." Zowona zimenezo.