Ma Cupcakes Awa 'Ovutika Maganizo' Ndiosangalatsa Kupeza Ndalama Zothandizira Mental Health
Zamkati
Pofuna kudziwitsa anthu za matenda amisala, shopu yaku Britain ya pop-up Shop The Depressed Cake Shop ikugulitsa zinthu zophikidwa zomwe zimatumiza uthenga: kuyankhula za kupsinjika maganizo ndi nkhawa sikuyenera kukhala koopsa komanso kwachisoni. Emma Thomas, yemwe amadziwikanso kuti Abiti Cakehead, adayambitsa bakery yokhayo yomwe ili ndi nkhawa mu Ogasiti 2013. Cholinga chake? Kupeza ndalama zothandizira othandizira odwala matenda amisala ndikuvomereza malingaliro olakwika okhudzana ndi matenda amisala. Ndipo izi sizongokhala ku UK-pop-ups apita kukafika kumizinda ngati San Francisco, CA; Zowonjezera ndi Orange County, CA (zikuchitika Loweruka lino, Ogasiti 15!).
Kusintha kukambitsirana za matenda a m'maganizo ndikofunikira-zikhalidwe monga matenda ochititsa munthu kusinthasintha zochitika kapena nkhawa zimapitilirabe mosazindikirika, mwa zina chifukwa chamanyazi omwe anthu adakumana nawo. Cholinga cha Thomas pantchitoyi ndikutsegula njira yolumikizirana ndikuchotsa chizolowezi chochita manyazi (ndi kukana) atazindikira. Mikate yake yakhala fanizo langwiro. (Nayi Ubongo Wanu Pa: Kukhumudwa.)
"Wina akamanena 'kapu,' mumaganiza kuti icing yapinki ndikuwaza," akutero a Thomas patsamba la kampaniyo. "Wina akati" thanzi lamisala, "malingaliro osaganizira omwewo adzafika m'maganizo ambiri. Pokhala ndi mikate imvi, tikutsutsa zomwe zikuyembekezeredwa, ndikupangitsa anthu kutsutsa zilembo zomwe amalembera omwe akudwala matenda amisala."
Thomas akuitanira aliyense kuti alowe nawo ndi katundu wake wophika pamalo aliwonse ogulitsa. Izi sizimangopanga dera lomwe anthu omwe ali ndi matenda amisala amatha kumva kuti ali olandirika komanso omasuka kuti alankhule za zovuta zawo, koma mchitidwe wophika wokha wawonetsedwanso kuti uchepetse kupsinjika ndikulimbikitsa malingaliro. Ndiko kupambana-kupambana. (Kambiranani! Apa, Mitundu 6 ya Chithandizo Chomwe Chimapitilira Gawo Logona.) Chokhacho chokha: Makeke onse ndi makeke ayenera kukhala otuwa. Malinga ndi woyambitsa, chizindikiro chakumbuyo kwa imvi (chosiyana ndi buluu kapena chakuda, mitundu iwiri yomwe nthawi zambiri imagwirizanitsidwa ndi kupsinjika maganizo) ndikuti, kukhumudwa, makamaka, kumapanga imvi iliyonse yabwino kapena yoipa. Thomas amalimbikitsanso ophika mkate odzipereka kuti azikhala ndi keke yamtundu wa utawaleza yomwe imapereka chiyembekezo pansi pa mtambo wotuwa wa kupsinjika maganizo.
Kuti mudziwe momwe mungatenge nawo mbali pazomwezi, lowani nawo tsamba la Facebook la kampeni.