Mutha Kugwiritsa Ntchito Makapu a Tchuthi a Starbucks Kuthetsa Kupanikizika Chaka chino
Zamkati
Makapu a Starbucks tchuthi akhoza kukhala nkhani yovuta. Kampaniyo itavumbulutsa kapangidwe kofiira pamikapu yake patchuthi zaka ziwiri zapitazo, zidadzetsa mpungwepungwe wapadziko lonse mbali imodzi ikudandaula kuti Starbucks ikufuna kuchotsa zizindikilo za Khrisimasi ndi zina zolengeza #ItsJustACup. Makapu aposachedwa atchuthi sangayambitse chipwirikiti choterocho; ndi zoyera ndi mafanizo a Khrisimasi omwe makasitomala amayenera kujambula.
Mapangidwe a chaka chino adalimbikitsidwa ndi makasitomala omwe adapanga zaluso ndi makapu awo m'mbuyomu, malinga ndi zomwe atolankhani a Starbucks adachita.
Musanapite kukalira maliro a chikho chofiira cha tchuthi, khalani ndi malingaliro omasuka. Kupatula kungosangalatsa, kukongoletsa kapu yanu kumatha kukhala ndi thanzi labwino. Kujambula kwatuluka ngati njira yovomerezeka yothanirana ndi nkhawa. (Onani: Kodi Mabuku Ojambula Anthu Achikulire Ndi Chida Chothandizira Kupanikizika Amakakamizidwa Kukhala?) Buku lazithunzi la achikulire lidayamba mu 2015, koma luso lakhala likugwiritsidwa ntchito ngati njira yothandizira. Kafukufuku wina adapeza kuti odwala khansa omwe amachita nawo zaluso zanthawi zonse amafotokoza kuchepa kwa matenda.
Mfundo yofunika? Ngati nthawi yatchuthi ikukuvutitsani, kungakhale koyenera kuti mutenge chikho kuchokera ku Starbucks, ngakhale kungopaka utoto wonsewo mofiira.